Digital Marketing Agency Manchester
All of our campaigns are tailored precisely to help you achieve your businesses goals.
As a digital agency in Manchester behind some of the UK’s best-known brands, Red Cow Media are trusted with growing the online presence of companies on an international scale via SEO, PPC, Social Media and Retargeting. Through years of experience, we have developed a unique approach to marketing that truly sets us apart from any other digital agency in Manchester and across the UK, which has seen us win a plethora of industry awards. We create custom digital marketing campaigns that are tailored to each individual client and specifically aligned to their overall business goals.
Our campaigns are built to succeed for both local and international results. With an eye always on the bottom line, our focus is on delivery and our strategic, numbers-led approach is second to none. Our reputation as a digital agency in Manchester helped us to soon grow and run national and international campaigns for brands. Since then we have acquired the industry’s best talent in other areas from PPC to Social Media and Retargeting to complement our initial SEO success, so that our full digital marketing offering remains just as strong no matter what the channel. Our aim as a digital agency Manchester-based is to give clients the best service they have received when compared with any other agency, in terms of quality and also account management.
Our digital agency Manchester-based offers a wide range of services to clients, ranging from organic search (SEO) and social media to paid forms such as PPC, retargeting and Google Shopping. As we know it is vitally important to ensure conversion rates are as high as they can be, we also place a big emphasis on conversion rate optimisation (CRO). As a digital agency in Manchester, we are honest and upfront about the potential scope of a business and will work with a business to achieve both short term and long term business goals using a combination of our services.Explore The Services We Offer As A Digital Marketing Agency Manchester Based:
Having started life as an SEO agency in Manchester, Red Cow Media are truly specialists in the intricacies of this often misunderstood form of digital marketing. Our team at Red Cow are rigorously trained to have a thorough grasp of every aspect of SEO from the highest level down to its most technical form. Drawing on the expertise of the agency’s founders, our unique SEO training and development program is delivered to staff regardless of their experience level so that we can guarantee that we deliver the best SEO service that generates real results.
SEO can be complicated even for a marketing expert, especially when it comes to measuring results. One of our main focuses as a digital agency in Manchester is to ensure that we not only get results but that we educate on how to fully digest the statistics and information. In turn, this then enables us to have more freedom with the work we want to do and we are able to establish actionable insights. This is what our reputation was built on when we originally started as a digital agency in Manchester – transparency, passion and knowledge.Explore Our SEO Solutions
Social Media has changed not only the way the world communicates but the way consumers purchase, making it a crucial part of any campaign with a digital agency in Manchester. Social Media campaigns typically fall into two different categories, organic and paid. The Google equivalent of this is organic SEO and paid Google Ads.
Organic social media is effectively your company’s shop front, it involves regular posting that aims to engage with your current followers whilst simultaneously trying to attract new followers. Many companies post vast amounts of sales-oriented content which modern consumers can certainly see through. Posts should be well thought out, well designed and engaging. Over time, this will build a reliable audience who are likely to turn into customers.
To sell your products, generate enquiries or attempt to grow a following, paid social media advertising is the best route. There are many different forms of paid social media advertising, with some aiming to increase website traffic whilst others aim to increase brand awareness. A well rounded digital agency Manchester-based will be able to tailor your campaigns to your long-term business goals. A well run social media campaign can generate large amounts of revenue at a high return on investment, particularly in the fashion sector where users are more prone to impulse buying.
Our data-driven approach to social media management and engagement is what makes us a 360-degree digital agency in Manchester.Explore Our Social Media Services
As an award-winning digital agency in Manchester, our team of paid search executives have a vast range of experience in working on and creating paid search campaigns for clients at the highest level. Our paid team at our digital agency in Manchester are led by a previous Google employee, so we are perfectly positioned to give you the best return on your investment and ensure that you pay the lowest cost per acquisition, with all the finest knowledge in the industry.
The paid search marketing campaigns generated by our digital agency in Manchester are focused on generating or increasing overall website traffic that usually forms part of a wider overall digital marketing strategy. We’re on hand to help you identify the best-paid search service for your business, whether you’re ecommerce or lead-generation focused, and then ensure that you achieve the desired results that are right for your business.
In terms of paid search campaigns, the paid team at our digital agency in Manchester specialise in a number of services, including:
PPC is perhaps the best-known form of paid search advertising and forms one of the key services we offer at our digital agency in Manchester. PPC has evolved massively over the past couple of years and is becoming increasingly more competitive in a number of industries, meaning that it is more important than ever for businesses to be present on Google.
Google Shopping offers ecommerce businesses a prime opportunity to promote physical items which consumers can purchase online. Google Shopping uses different information than PPC to ensure that searchers who are more likely to click through and purchase, do so. The paid search team at our digital agency Manchester will ensure that any Google Shopping campaigns are well-positioned to improve your ROAS and revenue, whilst also ensuring that your paid ad campaigns are more cost-effective.
Display advertising takes on many different forms and is constantly changing and evolving. But, our team of paid search executives at our digital agency in Manchester are always learning and researching these changes to ensure that we provide the most effective campaigns for your business. Display advertising is versatile and adaptive, meaning that it can offer something different for your unique goals.Enquire About Our Paid Search Services
Developing your business for international markets can be both hugely exciting and challenging and, as the top digital agency in Manchester, we understand this. There are many different factors which you should take into account when planning your internationalisation strategy in order to ensure that your business is a success. The process for international marketing can be quite a lengthy and complex one, so the team at our digital agency in Manchester can help you every step of the way, from choosing which markets to branch out into to multilingual content translations.
At Red Cow Media, we have many years of experience in creating and implementing internationalisation campaigns with some of the biggest companies and, whilst a typical digital agency in Manchester will let you believe that standard content translations will give you an immediate impact, this is just the tip of the iceberg. Having a professional and experienced team is vital to ensure the smooth running of your international campaign and, no matter which step of the process you are at, we’re on hand to help you successfully reach new audiences and territories across the globe.Find Out More About Internationalisation Here
Retargeting forms a huge part of digital marketing and paid campaigns. Around 90% of users don’t make an enquiry or purchase on their first visit to a website and with such a huge number of potential customers being lost after their initial visit, getting them back onto your website is vital. Retargeting is now considered one of the most effective search marketing channels that businesses can utilise, so it’s no surprise that more and more businesses are reaching out to our digital agency in Manchester looking to set up successful retargeting campaigns.
Retargeting campaigns are an excellent way to keep your brand or business at the forefront of your consumer’s minds and capture their attention even after they leave your website. This then results in additional enquiries and revenue generated for your business when those customers return. Just like the rest of our Manchester digital agency services, we tailor each campaign to the individual needs and goals of our clients to maximise results.Explore Our Retargeting Services
Conversion rate is a huge priority for a number of businesses, but a common mistake often made by webmasters, business owners and marketers is putting too much emphasis on conversion rate too early on in a website’s lifecycle. Only once you have a good level of traffic is when you should move on to look and focus on conversion rate optimisation. This is so that you can ensure you are getting the most out of the traffic that is coming to your website. The team at our digital agency in Manchester are highly experienced in creating successful conversion rate optimisation campaigns, carrying out a full analysis of your website, looking at a number of different factors.
Google Analytics is essential in conversion rate optimisation and our team is highly skilled and experienced in analysing Google Analytics data and interpreting this data to benefit your business. We also take a look at the user experience journey currently in place on your website and carry out rigorous user experience testing processes to get accurate data from real-life website visitors, which we then use to come up with an optimisation strategy.
A poorly managed website migration can be the thing of nightmares and is perhaps the single greatest reason for a drop in traffic, visibility and enquiries or sales for websites. If your website is well-established, then it is absolutely vital that everything is taken into consideration prior to any kind of re-design or development work taking place, let alone a full website migration. Many web developers overlook the importance of SEO on a website, especially when it comes to a website migration. Instead, the focus is on the user experience and design and, whilst this is important to the overall success of a website, it’s important to consider all of the complimenting elements.
This is why, when it comes to a full website migration, having the experience and support of our digital agency in Manchester at hand can make the process all that much easier and smoother. Here at Red Cow Media, we have experience in managing even the most complex website migrations and are available to help and support the website migration process every step of the way.
We want to protect your current website rankings and ensure that everything goes smoothly so that your website is not impacted in any negative way, which our digital agency Manchester team can support you with. When we take on any migration project, no matter how big or small, we will be involved in every single aspect, from communicating with developers to assisting marketing managers with tracking implementation.Find Out More About Our Website Migration Services
We offer a wide range of services to clients, ranging from organic search (SEO) and social media to paid forms such as PPC, retargeting and Google Shopping. As we know it is vitally important to ensure conversion rates are as high as they can be, we also place a big emphasis on conversion rate optimisation (CRO).View Services
Of course, every digital marketing agency in Manchester will be different, however, a specialist digital marketing agency will fully assess your business to build a campaign that is specifically tailored to your business objectives. The best digital agency will not have a one size fits all structure; rather, different components will carefully be selected in relation to both your long and short term goals. What works for one business is often disparate from what will work for the next, so custom campaigns are essential.
You can expect the best digital marketing agency to be honest about the limitations of a business and the potential for significant growth. For digital marketing to work to its full potential, it is essential that expectations are managed from the very beginning, with weaknesses being identified in an initial audit.
A full-service digital marketing agency offers all forms of online marketing that a business might need. Opting for a full-service digital marketing agency is advised, as the campaign can evolve with the needs of your business. Additionally, it is beneficial to have all digital services under one roof, as having one account manager with an overview of every component will help to ensure each area of the campaign is complementary to one another.
Most full-service digital marketing agencies in Manchester will offer SEO, Paid Search, Social Media and Retargeting, all of which are broad terms for many smaller components which are combined to build a strong campaign. You can read about these in more detail below, or by visiting our services page.
A boutique marketing agency will work with businesses to create a unique digital strategy using specialist knowledge, with a focus on the individual needs of each and every client. Often larger marketing agencies may apply a generic strategy to all clients, however, every business has specific needs which the best boutique marketing agencies will identify because they can spend more time getting to know each business they work with and developing a longer-term business relationship.
More customised services are offered through a boutique marketing agency, often providing higher quality and more tailored services than larger alternatives. A smaller group of specialists will work on your account, meaning that communication is second to none and you will be able to develop a strong and personable relationship with the team. Boutique marketing agencies also typically offer their teams room to innovate and be creative, setting them apart from larger corporations.
It is essential that you find the right fit when it comes to working with a digital marketing agency, making sure that the agency is right for your business and vice versa. Here are a few important questions you can ask to gauge whether a digital agency is the right fit:
Will I have input on the content?
Asking how involved you will be in the creation of content is important, as it is a significant part of all elements of digital marketing. Some clients are happy to have content writers from the digital agency write all the work as long as they can approve it before it goes live, whereas other clients have in-house copywriters who will write the content and the digital marketing agency will ensure it is well optimised. The degree of engagement in relation to content will need to be discussed in advance, to make sure both you and the agency are happy with the agreement.
Do you have partnerships with search engines?
Having partnerships with search engines can be valuable, as it ensures a digital agency has the most up to date insights about how to maximise success. This will make sure that the client is benefitting and receiving quality work that is above and beyond what they would expect from competitors.
Do the services you offer align with my business goals?
Another important question is to ask what services are offered and how they would align with your goals for the business. If one of your goals is to generate long term sales at a lower cost, you should work with a digital agency Manchester-based that offers SEO for the best results, rather than a paid social agency. Establishing the services you will need from the beginning is important.
How do you measure success?
Understanding how a digital agency measures success is key as if a digital agency focuses on bringing traffic to the website, that isn’t enough in most cases. An indicator of a good digital agency is when there is a focus on bringing in qualified users who are likely to make a purchase, as that is what will make you money, not simply increasing traffic. In fact, often when working with a good digital agency in Manchester you will notice decreases in traffic alongside increases in conversion rate and revenue.
A digital agency in Manchester offers a range of advertising services that are carefully tailored to align with the goals of a business. This could be increasing brand awareness, generating long term sales with a low cost per acquisition or quickly attracting specific and highly qualified audiences. Specialist campaigns are then created and implemented to meet these goals. Techniques such as SEO, Paid Search, Retargeting and Social Media can be used separately to meet specific needs or they can be combined to improve overall online presence and sales.
The significant benefit of choosing a digital agency in Manchester over more traditional marketing methods is that everything is trackable, so you know where every inquiry or sale has come from. More specific insights such as how long a person has spent on your site, how many pages they viewed, whether it is their first or 2nd time visiting and exactly where they live in the country mean that successful or less successful areas of a campaign can quickly be identified and modified in order to maximise return on investment. Compared to digital marketing, with traditional marketing, you are largely uninformed as you only have very basic statistics to work from when it comes to making actionable insights.
The in-depth data that a digital agency has access to makes scaling a business nationally or internationalising far more achievable. There are constant changes in the digital age, so working with a top digital agency in Manchester will ensure that your business can evolve with the technology that continues to develop exponentially. Digital marketing can help your business grow rapidly when done right and as it is fully trackable, every penny spent is accounted for.
Although it may sound cliche, every company needs digital marketing! It is far more cost-effective than traditional marketing in terms of return on investment, it is possible to foster much stronger relationships with customers and most competitors will be utilising some form of digital marketing.
For businesses looking to expand, target new audiences, increase visibility online or simply make more money, it is essential to work with a digital agency to evolve with modern technology. Often the companies that you wouldn’t expect actually make the most online, for example, companies in the industrial/manufacturing sector can make large amounts of money from a single enquiry.
SEO stands for search engine optimisation, an intricate and technical practice that improves a website’s visibility on search engine results pages (SERP’s). This is a long term strategy that can take at least 3-6 months to take effect, or even a year in some circumstances, depending on the client, digital agency and competition in the sector. However, SEO should certainly be a significant part of any digital marketing campaign.
Social media refers to both paid advertising through social media as well as generating organic growth through a range of platforms. A strong strategy is absolutely essential when it comes to social media, as although it offers vast amounts of opportunities, it is easy to get lost in such a concentrated space. With the right guidance from a professional digital agency in Manchester, you have the ability to completely transform your business through a combination of paid and organic social media.
Retargeting is a method of regaining the attention of previous visitors to your website by showing them adverts across the web. Huge amounts of customers can be lost after just one visit to the website, so a reminder via retargeting can be extremely effective. Retargeting provides a very good return on investment, as the users being targeted are qualified to make a purchase, especially around sale periods like Black Friday. This is a highly effective method of advertising, as users have already shown interest in the brand.
Finally, paid search refers to using search engines to advertise a business. The most common type of paid search used by a digital agency will be PPC, a broad umbrella term referring to every type of advert within search engines that the advertiser only pays for an advert if it is clicked. As opposed to SEO which is an organic method of search marketing, paid search involves businesses paying for the privilege of their adverts being shown at the top or side of search engines. Paid search can work brilliantly for some businesses and not for others, which is a benefit of using a full-service digital marketing agency, as all options can be discussed in detail to find a combination that works for you and your business.
A creative agency helps businesses to increase their brand awareness, using a range of creative techniques such as graphic design to develop and effectively curate websites, packaging, videos, social campaigns and print. There is a strong focus on maximising design potential across platforms. If you are looking to rebrand your business and need creative input from professionals, then a creative agency is what you would need.
A digital agency, however, is focused on executing digital marketing, rather than on-brand design. They usually offer a wide range of services including SEO, Social Media, Paid Search and Retargeting, ensuring that not only is more traffic drawn to the website, but conversion rates are as high as possible.
To put it simply, a creative agency will help you to establish a strong brand and make your website and products look great. A digital agency in Manchester will then make sure that your business can be found by qualified users online, resulting in increased conversion rate, sales and brand awareness.