Manchester Digital Agency
All of our campaigns are tailored precisely to help you achieve your businesses goals.
As the digital marketing agency behind some of the UK’s best known brands, Red Cow Media are trusted with growing the online presence of companies on an international scale via SEO, PPC, Social Media and Retargeting. Through years of experience, we have developed a unique approach to marketing that truly sets us apart from other agencies, and has seen us win a plethora of industry awards. We create custom digital marketing campaigns that are tailored to each individual client and specifically aligned to their overall business goals. Our campaigns are built to succeed for both local and international results. With an eye always on the bottom line, our focus on delivery and our strategic, numbers-led approach is second to none. Our reputation as a digital agency was initially built on our SEO Manchester offering and we soon grew to running national and international campaigns for brands because of the results we had achieved. Since then we have acquired the industries best talent in other areas from PPC to Social Media and Retargeting to complement our initial SEO success so that our full digital marketing offering remains just as strong no matter what the channel. Our aim as a digital agency is to give clients the best service they have received when compared with any other agency.Explore Our Digital Marketing Services:
Having started life as an SEO agency in Manchester, Red Cow Media are truly specialists in the intricacies of this often misunderstood form of digital marketing. The team at Red Cow are rigorously trained to instil a thorough grasp of every aspect of SEO from the highest level down to it’s most technical form. Drawing on the expertise of the agency’s founders, our unique SEO training and development program is delivered to staff regardless of their experience level so that we can guarantee that we deliver the best SEO Manchester has to offer.
SEO can be complicated even for a marketing expert, especially when it comes to measuring its results. One of our main focuses within SEO is to ensure that we not only get results but educate on how to fully digest the statistics and information. In turn this then enables us to have more freedom with the work we want to do. This is what our reputation was built on when we originally started as a Manchester SEO agency – transparency, passion and knowledge.
Social Media has changed not only the way the world communicates but the way consumers purchase. Social Media campaigns typically fall in to two different categories, organic and paid. The Google equivalent of this is organic SEO and paid Google Ads. Organic social media is effectively your companies shop front, it is regular posting that aims to engage with your current followers – whilst trying to attract new followers. A well-run social media channel, whether it be on Facebook, Instagram, Twitter, Pinterest or Snapchat should only ever post content that people respond well to. Many companies post vast amounts of sales-oriented content which after a while makes customers unfollow.
Only news based social media channels and websites can post at such a high frequency whilst simultaneously growing their following. Posts should be well thought out, well designed and engaging. To sell your products, generate enquiries or attempt to grow a following, paid social media advertising is the best route. There are many different forms of paid social media advertising, some aim to increase website traffic whilst others aim to increase brand awareness.
Typically, advertising on social media channels such as Facebook & Instagram results in a much lower cost per click (CPA) and cost per acquisition (CPA) than advertising on Google via Google Ads. Audiences can be tailor made via demographics, interests and location and a well run social media campaign can generate large amounts of revenue at a high return on investment, particularly in the fashion sector.
Our data-driven approach to social media management and engagement is what makes us a 360 degree digital agency.Explore Our Social Media Services
We offer a wide range of services to clients, ranging from organic search (SEO) and social media to paid forms such as PPC, retargeting and Google Shopping. As we know it is vitally important to ensure conversion rates are as high as they can be, we also place a big emphasis on conversion rate optimisation (CRO).View Services
Digital marketing has rapidly replaced traditional forms of marketing such as direct mail, telesales, billboard advertising, leaflets/flyers and radio in the last 10 years. The major benefit of digital marketing is everything is trackable, you can tell from what source every enquiry or sale has come from, whether it was SEO, Facebook, Instagram or a direct visitor to your website.
The availability of granular information alongside this such as how long a person has spent on your site, how many pages they viewed, whether it is their first or 2nd time visiting and exactly where they live in the country means there is no competition between traditional marketing methods and digital marketing.
As a digital agency, we run campaigns for you based on a number of difference outcomes, you could be looking to increase sales or you might be wanting to improve brand awareness. Every campaign is run independently according to the channel that suites it best. For example, you may wish to generate sales in the long term at a much lower cost per acquisition, in this scenario SEO would be your best option. Quick brand awareness in a specific area such as Manchester would, instead, fall into Facebook Advertising
Digital marketing can help your business grow rapidly when done right and be fully trackable so that every penny spent is accounted for.
Establishing a minimum budget for a campaign is complicated: there are plenty of variables, in fact, to keep into consideration, ranging from your goals, your area and your competitors.
With this in mind, we will transparently point out whether you can realistically achieve results depending on your budget.
We analyse your existing situation and assess competitors and realistic timescales to provide you with a realistic budget.
If your website has approached SEO in the past then in all likelihood you will have some authority already and will have a head start over a site that is brand new.
Rather than reducing price though, this will only mean that you start seeing results quicker.
Our paid services such as social media advertising and PPC do have a minimum spend if they are being done independently rather than alongside an SEO campaign.
We believe that providing “package built” services isn’t the best way to ensure the success of any campaign.
As mentioned previously, there are many factors that contribute towards the price of a campaign, but we will transparently provide you with a detailed breakdown of all the expenses.
Our SEO campaigns are based on a day rate, and we will recommend a set number of days work per month based on our findings to achieve results in a set period of time (3-6 months as standard).
In regards to paid campaigns, they are charged at a percentage of your monthly spend, with an eventual setup fee, if needed.
Depending upon the level of spend, there will sometimes be additional charges for advert creation.
Absolutely not, we work with a variety of businesses not only just around the UK, but globally. We work with businesses based in Germany, Portugal, Australia, USA and China and successfully deliver results through the use of regular emails and phone calls – this is one of the major advantages of a digital marketing agency, everything can be communicated via computer/phone. We do like to have face to face meetings whenever we can and regularly visit clients in London, Birmingham, Newcastle and Manchester – this can, however, be harder with a client based in China, Australia or the USA.
We try to keep contract lengths as short and possible and include break clauses to help put the client’s minds at ease. We are confident enough in our ability to not tie people into contracts any longer than 6 months, often only 3 months. There are exceptions and they are in very high competition sectors where we will be honest with clients and say that given how far behind competitors they are, it may take a year to be able to catch them up.
Even in circumstances such as those though, we will get results far earlier as our SEO campaigns are based on targeting longer tail keywords alongside the high search volume short-tail keywords, this gets you highly qualified traffic in much earlier on.
For paid campaigns, normally, we ask for a one month notice period.
This depends very much upon the type of website you have, for example: a magazine style site should be updated multiple times per day, whilst a serviced based website may not need to be updated for months at a time.
The golden rule is just to ensure that nothing is out of date. If you are making reference to recent events or statistics in your content that mention “2017” then you will want to make sure you update this annually to be as up to date as possible for 2019 or 2020.
‘Evergreen content’ is the ideal type of content for your website, this content that never goes out of date, it is informative, it explains a process and won’t need updating frequently, the opposite to this would be a breaking news article that may need to be updated minutes or hours later. Google has a very sophisticated algorithm that recognises the type of content you have on your site compared to others that are like it – therefore you need to keep an eye on what your main competitors are doing and at the very least mirror it, if not better it. Of course this is easier said than done depending on the resources you have available, this is why as part of our SEO retainer we will as a minimum write weekly long tail keyword optimised blog posts for your site to assist with content turnover.
Yes, we have in-house content writers who specialise in a variety of different fields from law to commercial property, fashion, manufacturing and health. Our copywriters are trained to be able to write about any subject, they will research a field, speak to the client and then produce high-quality content. The most important element of content writing is understanding what search engines want to see, how it needs to be structured and how your keywords could operate within itself.
When writing new pieces of content, we run Deep Learning simulations to ensure that crawlers will value your content.
As with many other areas of digital marketing, this is very much dependent upon the sector you are in and the service that you are using. As a digital agency we will suggest what we feel offers you the best chance of achieving the highest ROI, and we won’t stop there, we will continue to test different methods until we get the best performance possible. Going back to the earlier example, if you were looking to rank for SEO Manchester, SEO would in all likelihood give you the best return on investment, on average for a service based keyword we would say this could be anywhere from 15x to 35x. Our record for a client is 972x in the manufacturing/industrial sector.
On paid social media, you can expect anywhere from a 5x to 15x ROI, on the whole this is much lower than SEO but does give you more instantaneous results. Retargeting typically comes in at around 20x – 30x (we have had as high as 100x with Gymshark) but this is largely down to the fact that you are targeting visitors who have previously been on your site. Retargeting only work well when you are constantly feeding fresh, qualified customers in to your user pool from other sources such as SEO, Facebook, Instagram or PPC.
PPC stands for Pay-Per-Click, and is a form of paid advertising where a customers pays when somebody clicks on their advert. The most common form is via Google Ads, the top 3 or 4 results that come up when you do a search on Google are Google Ads, these are PPC adverts appearing because they have been optimised for the keyword you have searched for. Google Ads work well in generating instantaneous traffic to your website and getting sales in early on.
The downside to Google Ads is the cost as well as the fact that one you stop paying, your site disappears completely (this is where the big advantage of SEO is). Competition is so high on Google now, with so many companies bidding on keywords that in many sectors it is simply not feasibly to actually make any kind of good profit. If you are paying £45 per click in the insurance industry, you need to be making a serious profit on a sale for it to be viable and as many people tend to use brands they have heard of, this can lead to a big loss for many smaller companies looking to try it out. PPC is certainly still viable but it is advisable to be very carefully and thoroughly research a sector before starting a campaign.
SEO is essential to the longevity of a business. It may take the longest to get going and start generating traffic/sales/enquiries but when it does it gives you real long-term stability. As mentioned in the PPC section, when you stop paying Google for ads, your site disappears completely, with SEO even if you stop doing SEO you will in all likelihood still appear on the first page for months afterwards, potentially even years. It very much depends on the competition in the sector and how many other sites have active SEO campaigns going.
If you are looking for the highest possible ROI, to get sustainable, qualified traffic to your website and don’t need instant sales then SEO is a no-brainer.
This is something we are always very honest with clients about when we start up an SEO campaign, the first 3 months can be written off if a site is brand new and hasn’t had work done it before, it will be closer to 6 months before generating good results and a higher ROI. In some circumstances it can even take up to 1 year.
There is nothing worse from our perspective than starting up an SEO campaign, a client saying that they are aware it will take 3-6 months to achieve results and then after 1-2 months start getting emails about how they haven’t received any sales and want to stop. It is for this reason that we are so up front as we aren’t interested in working with a client who act in this way.
SEO is categorised in to 3 main types, local, national, international. An example of a local SEO campaign keyword would be something along the lines of SEO Manchester, Digital Agency Manchester or Digital Marketing Agency Manchester. The national version of these keywords would be SEO Agency, Digital Marketing Agency or Digital Agency – these will have higher search volumes but be far more competitive than the local terms.
International SEO is then looking at ranking for keywords like SEO Agency or Digital Agency in America, Australia, Canada or in fact any other country. English speaking international countries are much cheaper to optimise for than non-English speaking due to no translation being needed on either content or link building work.
There are three main reasons to hire a digital agency for your project, namely: