- What Is Paid Social Media Advertising?
Paid social is where a social media agency in Manchester will pay for advertisements with your budget. That could be either text, images or videos. It can also be people publishing tweets about your brand or influencers posting on Instagram. A social media agency in Manchester will prioritise ROAS (Return On Advertising Spend). The majority of the ads that you will see are CPC which is the cost per click also known as pay per click (PPC).
Paid social has been on the rise for many years now. In fact, since around 2019, there has been an increase in paid social media ads. There are more social media agencies in Manchester than ever before and it is easy to understand why. One of the best parts about paid social is the fact that a social media agency in Manchester will target the audience that you want to attract. Deciding on age groups and personal interests for your target audience is a great way to improve the ROAS.
- What Is Organic Social Media?
Organic social media is the complete opposite to paid search. This is where your business will not pay for any advertisements in order to promote your product/ brand. It uses free social media tools to build brand awareness and an online following. A social media agency in Manchester will do this type of promotion for many of their clients. In fact, if you know how to use social media and you have your own business, it can be easy for you to promote your product/ brand on your own.
There are many benefits when it comes to organic social. The main reason is the fact that it is free. Using organic social media is a great way to build a relationship with your customers. It can be a great way to have a customer service system for your business as well. Another great way to use organic is so you can start your own campaigns by creating your own hashtags. Finally, social media is a great way to share your story. Show how the brand has begun and the changes your brand has made for your customers. It is important to let your customers and followers know about your company’s values.
- What Does Boost Post Mean On Facebook?
It is easy to get confused between a boosted post and ads on Facebook. You can post on your business page for free however, if you want it to reach more users then you will have to pay. This is one of the easiest ways to promote your business page.
Facebook ads are created in something called ads manager. As soon as you boost a post on Facebook, it will appear on your target audience’s facebook page as an ad. There are a few things a social media agency in Manchester will need to tell Facebook before they begin boosting a post.
Target audience – This is where a social media agency in Manchester will select the audience that you want to reach out to.
Budget – Here, a social media agency in Manchester will tell Facebook how much you are willing to spend during the campaign.
Duration – This is how long your target audience will see your boosted post/ advertisement for.
Once your social media agency in Manchester has got everything set up, your boosted post will be running in the background. Meaning you will not have to do any more work with that advertisement. Sounds great right?
- Benefits Of Hiring A Social Media Agency In Manchester?
Social media agency Manchester offers a lot of benefits to the table. Running your own ads can actually have a negative impact. For example, it is easy to keep ads running in the background meaning they are going to cost you thousands of pounds. The bigger your target audience, the more money you spend. A social media agency in Manchester will want to narrow that target audience down so it reaches qualified customers.
Social media agency Manchester are experts in what they do. Like anything, it is easy when you know how. Luckily for you, more often than not, a social media agency in Manchester will know exactly what to do as they have years of experience. Another positive about hiring a social media team is the resources that they have access to that you don’t. Not to mention the fact that they save you a lot of time and money because you are not researching what they already know. Finally, a social media agency in Manchester will do all the dirty work for you. They will find the right target audience for you as well as report and give you feedback on how well your campaigns are doing.
- What Is Facebook Ads Manager?
A social media agency in Manchester will use a tool called Facebook ads manager. This is a tool that allows you to create and manage Facebook ads as well as start campaigns. There are many things that you can do with it as well.
Create ad campaigns – With ads manager, you are able to create ads in a simple step-by-step process. Whilst you are creating your ad, you will set up your target audience, choose a marketing objective and where you want your advertisement to be shown i.e. location.
Multiple ads running at the same time – Once you have set your ad up, you are able to edit the campaign whilst it is running. You might want to increase the budget or change the audience slightly because the current one isn’t working. Not to mention that you can duplicate ads as well.
Able to see the results – One of the best things about ads manager is that it is able to give you up to date reports. You can constantly receive reports from a social media agency in Manchester. Additionally, you can have a breakdown of all the statistics you need to create a solid report.
A social media agency in Manchester will constantly check these ad campaigns that are running on Facebook through the ads manager. It is important you know whether or not they are bringing the results in because it can be quite costly.
- Why Is Facebook Good For Business?
Facebook is one of the ways that a social media agency in Manchester will promote your business through digital marketing. Whether they are doing it organically or they are using your budget to advertise your business. There are multiple benefits when it comes to promoting your business. However, do not completely rely on advertising your business through Facebook. However, there are some positives of it.
Low-Cost Marketing – Setting up a business page is not only free but managing that page is also cheap. It can have all of your key information on and it is a great way to interact with your existing customers. You can do all of this at the cost of nothing other than your time.
Brand awareness – Social media is a great way to get your business out there without doing too much work. Just let your customers do it for you. Many people will happily share a product they are interested in and they value it. If you are an e-commerce site, you can offer giveaways if they share your page and tag a few friends. There are many ways to go about it which won’t cost you too much.
Traffic for your website – Traffic means either people enquiring or people buying your product. The only way you can increase sales/ enquiries for your site is by increasing the amount of traffic with a qualified audience. Facebook is a great way to increase traffic to your site. A simple post about a new product and then tagging your URL in the post so people can look for themselves is simple yet very effective.
- What Is Google Ad Manager?
Google ads manager is a software that a social media agency in Manchester will often use to post and control their ads. Ads manager is great for a business because it allows them to earn a revenue for their products for their advertisements. It is also great for a social media agency in Manchester to manage a large amount of revenue coming from customer’s. Not only is it a great way to manage money but it also offers many tools where it can break down the success of your advertising campaigns. A social media agency in Manchester will often gather all of their statistics which they will put into a report for your business.
- What Is Facebook Audience Network?
Facebook audience network extends Facebook’s people-based advertising outside the platform. Other publishers can gain money through Facebook advertisers in their own apps. The reason why Facebook ads have been beneficial for many businesses is simply because they are personal. They are aimed at the target audience. Think of a television advert, it costs a lot of money because of the number of people it is reaching out to. However, with Facebook ads, these can target a certain consumer. Meaning that your adverts outside of Facebook do the exact same.
Many social media agencies in Manchester will be running Newsfeed ads on Facebook, through the audience network. Advertisements on Facebook are highly beneficial when it reaches the target audience. Imagine your advertisements running elsewhere reaching the correct target audience. Facebook audience network allows a social media agency in Manchester to separate the Facebook campaigns and audience network campaigns.
- What Is Social Media Retargeting?
Many people will spend a couple of hours on social media everyday. Some people will be a lot more than that. A user will browse your site and then could go off it without purchasing anything or enquiring. What social media retargeting does is show them adverts related to your business. Attracting them back into something that they already had an interest in. Both Facebook and Instagram make it easier for social media agencies in Manchester to retarget with different ad formats.
- What Are The Two Main Ad Formats Used In A Google Display Campaign?
There are two main ad formats that a social media agency in Manchester will use in Google display ads campaigns. A Google display network will be used to create ads in different formats. One of the formats that a social media agency in Manchester often uses is uploaded ads, the other format is responsive display ads.
Custom uploaded ads are more relevant for social media agencies in Manchester who would like to have as much control as possible for creatives that are used in a display campaign. A social media agency in Manchester will be able to upload image ads that are not created in Google ads.
The other ad format that is commonly used is responsive display ads. Your logos, images, headlines, descriptions, and videos will then have ads automatically created which will be related to them. These types of ads are considered more convenient for a social media agency in Manchester.
- Why Is Social Media Important For Business?
Social media has become extremely popular over the past 10/ 15 years with the younger generation. It is a great way to communicate with your friends and family. Now, it is a very popular career choice. Like mentioned earlier, it is a great way for a social media agency in Manchester to raise brand awareness for their companies.
Social media is a great tool to promote a product or business both organically and through paid advertisements. Increasing brand awareness through social media is arguably the best way to do it. Simply because pretty much all of your customers will use some form of social media platform. The five most popular social media platforms for a business are Facebook, LinkedIn, YouTube, Twitter, Instagram.
As mentioned earlier, social media is great to keep in touch with your customers and solve any issues that they may be having. Once you have sold your product, it is important to keep in touch with your customer’s. If a customer has bought from you, they more than likely follow one of your social media accounts. Keep them updated with your latest releases so you can potentially tempt them to buy more from you. Not only can a social media agency in Manchester do this but, you can also manage your social media accounts as well. Publishing vlogs about how your business is run and the products you make/ offer.
- How To Advertise On TikTok?
TikTok has become a popular platform for users to watch videos on things they like. Now, social media agencies in Manchester have used TikTok brands to raise brand awareness and attract potential customers. Videos are one of the best ways to raise brand awareness. You can really advertise a product without looking like it is an advertisement. So, how does a social media agency in Manchester set up ads on TikTok?
Step 1 – They will create a new TikTok ad campaign once they have created their account for your business. The TikTok ad campaign is similar to setting one up with google ads manager and FAcebook ads manager.
Step 2 – Choose ad placements, details and targeting. These can be more platforms such as BuzzVideo and News Republic. This can also be done automatically which allows TikTok to decide where your advert should be placed.
Step 3 – A schedule and budget will then be set. A social media agency in Manchester will choose between setting a daily budget and a total budget. A daily budget is self explanatory, it is how much you spend per day. A total budget is how much money will be spent throughout the whole campaign until it finishes.
Step 4 – Choosing a pacing option and selecting an optimisation goal is the 4th and final step a social media agency will do. This determines the speed of how quickly your budget is spent. A social media agency in Manchester will decide on the goal which could be conversions, clicks or impressions. That is something that you will discuss with your social media agency from Manchester.