Due to the social nature of the Facebook for Business platform, the information it gathers about it’s users is truly phenomenal. As far as advertising is concerned, the detail of information that Facebook and it’s networks, including Instagram, has about its users and your potential customers makes it impossible not to consider as a viable spend for your marketing budget.
Contrary to other forms of paid advertising, such as PPC, social media advertising is based on demographics such as interests, geographical location, purchasing behaviours and even life events. This makes the targeting for social media advertising, particularly on Facebook and Instagram, virtually unrivalled in it’s accuracy and ability to really ensure your business gets in front of the right people at the right time.
The Facebook for Business advertising platform has really advanced in recent years, bringing multiple advertising objective options, as well as numerous advert formats, meaning there are more ways than ever to tailor your social media advertising to be as specific and relevant as possible. With a carefully thought out strategy, social media advertising via a social media agency can result in significant returns on your investment through increased sales or enquiries. Our social media marketing and social media advertising services include: