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Meet The Team
Kelly White
Managing Director
Kelly started Red Cow Media based on her vision of what a search agency should be like. Tired of working in agencies where clients are an afterthought, and where campaigns are generic instead of aligned with business objectives, she set out to revolutionise the way Search Marketing is thought of and highlight it as a genuine marketing channel capable of generating an impressive ROI. Kelly comes from a search marketing background working in senior positions both agency-side and in-house for global companies. She has worked on international campaigns in various countries and languages across the full remit of search marketing services, including organic search (SEO), paid search, display advertising, social media and retargeting.
- Last meal on death row:Garlic butter lobster and truffle & pecorino ravioli
- Most visited website:Instagram
- Favourite spot in Manchester:Firefly
- Favourite TV series:The Big Bang Theory or Friends
- Favourite Movie:7 Pounds (and most Disney films)
- Nickname:Kel
Matthew McCarthy
Commercial Director
Matt has been running the commercial aspects of Red Cow since our first year of business and is the brains behind our business development and finance functions. He brings a wealth of experience from previous sales and recruitment positions working with some of the worlds biggest and most cutting edge brands, particularly within video games, including Microsoft, Sony and Eidos, as well as having an excellent working knowledge of business principles.
- When not working, you're most likely to find him at:The gym
- Most visited website:Fashion Beans or BBC Sport
- Favourite spot in Manchester:The Alchemist Spinningfields
- Favourite TV series:Fresh Prince of Bel Air
- Favourite Movie:Layer Cake
- Nickname:JLS
Stephen McCance
Operations Director
Stephen has over 10 years of experience in search marketing. He specialises in combined campaigns running across multiple channels from organic SEO to PPC, Retargeting and Paid Social Media advertising. The primary focus is always on return on investment for clients, whether working with a small or large budgets. A particular are of interest for Stephen is eCommerce, working with a range of national/international clients, especially within the fashion sector.
- Last meal on death row:Tomahawk steak with peppercorn sauce, grilled lobster with a garlic butter dip, fries, mayo and a side of pulled pork mac n cheese
- Most visited website:BBC Sport
- Favourite spot in Manchester:The Etihad Stadium
- Favourite TV series:Billions or Entourage
- Favourite Film:American Psycho
- Nickname:Chips
Chloe Humphreys
Senior Digital Marketing Executive
Chloe previously completed an internship with us as part of her degree whilst at University and impressed greatly during that time. Since joining us full time she has gone on to learn SEO, Paid Social Media, CRO and Retargeting.
- Last meal on death row:Salad and broccoli
- Most visited website:Mob Kitchen
- Favourite spot in Manchester:Rudys Pizza: Rudy's Neapolitan Pizza
- Favourite TV series:Jane The Virgin
- Favourite Movie:The Blind Side
- Nickname:Swampy
Fiona Butterick
Senior PPC Executive
Fiona joined us directly from Google with a wealth of experience in paid search, particularly PPC, focusing heavily on data driven results and return on investment. With plenty of experience managing 8-figure budgets for international clients, no campaign is too big or complex.
- When not working, you're most likely to find her at:A bar
- Most visited website:Instagram
- Favourite spot in Manchester:Albert Schloss or Rosso
- Favourite TV series:Great British Bake Off
- Favourite Movie:Romeo & Juliet
- Nickname:Fee
Phil Ditchfield
Digital Marketing Director
Phil joined the Red Cow Media team over 3 years ago and has worked his way up from Junior SEO Executive to SEO Manager. He has excellent all-round SEO knowledge and has always tended to specialise in e-commerce clients, working on paid social media accounts as well as SEO campaigns.
- Last meal on death row:Chicken Quesadilla with jalapeno sauce
- Most visited website:IMDb
- Favourite spot in Manchester:Schofield's
- Favourite TV series:Mad Men
- Favourite Movie:The Dark Knight
- Nickname:Jammy
Jordan Barrett
Senior SEO Executive
Jordan is a highly-motivated person looking to further his career in SEO and joins us with a background in journalism - an attribute ideally suited to a career in SEO with how important content now is.
- Last meal on death row:Fillet Steak, thick cut potato wedges, peppercorn sauce and peas
- Most visited website:Reddit
- Favourite spot in Manchester:The Blackfriar
- Favourite TV series:Californication
- Favourite Film:Inception
- Nickname:Cabbage
Ellie O’Connor
Digital Marketing Executive
Ellie joined Red Cow having previously had some experience growing her own social media channels and decided that digital marketing was a career she'd like to pursue.
- Last meal on death row:Jimmy's Killer Prawns
- Most visited website/app:TikTok
- Favourite spot in Manchester:Jimmy's Killer Prawns
- Favourite TV series:Game Of Thrones
- Favourite Movie:About Time
- Nickname:Gibby
Olivia Jones
SEO Team Leader
Olivia joined us with a strong background in design and the running of social media channels and then started to learn SEO to add to her skillset. After a few years she has now become an expert in the field, mastering content and link building and has moved on to training members of staff.
- Last meal on death row:Christmas Dinner
- Most visited website:Instagram
- Favourite spot in Manchester:Revolucion De Cuba
- Favourite TV series:Friends
- Favourite Film:Signs
- Nickname:Juice
Shelley Nettleford
Office Manager
Shelley came on board with Red Cow in 2016 and assists as an office manager and administrator.
- When not working, you’re most likely to find her at:In the kitchen baking
- Most visited website:Pinterest
- Favourite spot in Manchester:Tattu
- Favourite TV series:The Real Housewives
- Favourite Film:He's Just Not That Into You
- Nickname:Shells
Daniel Page
Junior SEO Executive
Daniel joined us with previous experience as an in-house digital marketing assistant and also has extensive experience as an Amazon e-commerce seller.
- Last meal on death row:Fish & Chips
- Most visited website:Facebook
- Favourite spot in Manchester:The Deaf Institute
- Favourite TV series:Arrow
- Favourite Film:Iron Man
- Nickname:Dan
Jessica Millican
Junior SEO Executive
Jessica joined us as a graduate having completed a degree in Marketing and achieving a first in modules on Digital Marketing and Global Digital Marketing.
- Last meal on death row:Vegan Mayo
- Most visited website:Vinted
- Favourite spot in Manchester:Band on the Wall
- Favourite TV series:Shameless
- Favourite Film:Django Unchained
- Nickname:Jess Grimes
