Meet The Team

Kelly White

Kelly White

Managing Director

Kelly started Red Cow Media based on her vision of what a search agency should be like. Tired of working in agencies where clients are an afterthought, and where campaigns are generic instead of aligned with business objectives, she set out to revolutionise the way Search Marketing is thought of and highlight it as a genuine marketing channel capable of generating an impressive ROI. Kelly comes from a search marketing background working in senior positions both agency-side and in-house for global companies. She has worked on international campaigns in various countries and languages across the full remit of search marketing services, including organic search (SEO), paid search, display advertising, social media and retargeting.

  • Last meal on death row:Garlic butter lobster and truffle & pecorino ravioli
  • Most visited website:Instagram
  • Favourite spot in Manchester:Firefly
  • Favourite TV series:The Big Bang Theory or Friends
  • Favourite Movie:7 Pounds (and most Disney films)
  • Nickname:Kel
Matthew McCarthy

Matthew McCarthy

Commercial Director

Matt has been running the commercial aspects of Red Cow since our first year of business and is the brains behind our business development and finance functions. He brings a wealth of experience from previous sales and recruitment positions working with some of the worlds biggest and most cutting edge brands, particularly within video games, including Microsoft, Sony and Eidos, as well as having an excellent working knowledge of business principles.

  • When not working, you're most likely to find him at:The gym
  • Most visited website:BBC Sport
  • Favourite spot in Manchester:Club Brass
  • Favourite TV series:Entourage
  • Favourite Movie:Man On Fire
  • Nickname:Diva
Stephen McCance

Stephen McCance

Operations Director

Stephen has over 10 years of experience in search marketing. He specialises in combined campaigns running across multiple channels from organic SEO to PPC, Retargeting and Paid Social Media advertising. The primary focus is always on return on investment for clients, whether working with a small or large budgets. A particular are of interest for Stephen is eCommerce, working with a range of national/international clients, especially within the fashion sector.

  • Last meal on death row:Tomahawk steak with peppercorn sauce, grilled lobster with a garlic butter dip, fries, mayo and a side of pulled pork mac n cheese
  • Most visited website:BBC Sport
  • Favourite spot in Manchester:The Etihad Stadium
  • Favourite TV series:Billions or Entourage
  • Favourite Film:American Psycho
  • Nickname:Chips

Chloe Humphreys

Digital Marketing Manager

Chloe previously completed an internship with us as part of her degree whilst at University and impressed greatly during that time. Since joining us full time she has gone on to learn SEO, Paid Social Media, CRO and Retargeting.

  • Last meal on death row:Salad and broccoli
  • Most visited website:Mob Kitchen
  • Favourite spot in Manchester:Waterstones - I like to sit in and see how busy it gets
  • Favourite TV series:Jane The Virgin
  • Favourite Movie:The Blind Side
  • Nickname:Swampy

Fiona Butterick

Senior PPC Executive

Fiona joined us directly from Google with a wealth of experience in paid search, particularly PPC, focusing heavily on data driven results and return on investment. With plenty of experience managing 8-figure budgets for international clients, no campaign is too big or complex.

  • When not working, you're most likely to find her at:A bar
  • Most visited website:Instagram
  • Favourite spot in Manchester:Albert Schloss or Rosso
  • Favourite TV series:Great British Bake Off
  • Favourite Movie:Romeo & Juliet
  • Nickname:Fee
Phil Ditchfield

Phil Ditchfield

Digital Marketing Director

Phil joined the Red Cow Media team over 3 years ago and has worked his way up from Junior SEO Executive to SEO Manager. He has excellent all-round SEO knowledge and has always tended to specialise in e-commerce clients, working on paid social media accounts as well as SEO campaigns.

  • Last meal on death row:Chicken Quesadilla with jalapeno sauce
  • Most visited website:IMDb
  • Favourite spot in Manchester:Schofield's
  • Favourite TV series:Mad Men
  • Favourite Movie:The Dark Knight
  • Nickname:Jammy

Jordan Barrett

Senior SEO Executive

Jordan is a highly-motivated person looking to further his career in SEO and joins us with a background in journalism - an attribute ideally suited to a career in SEO with how important content now is.

  • Last meal on death row:Fillet Steak, thick cut potato wedges, peppercorn sauce and peas
  • Most visited website:Reddit
  • Favourite spot in Manchester:The Blackfriar
  • Favourite TV series:Californication
  • Favourite Film:Inception
  • Nickname:Cabbage

Ellie O’Connor

Digital Marketing Executive

In just 18 months at Red Cow Media, Ellie, or affectionately known as Gibby, has showcased unparalleled dedication and prowess as our SEO Executive. Her innate talent for optimizing online presence has yielded remarkable results, propelling our brand to new heights. Despite her love for prawns and Jimmy's Killer Prawns, she devotes every ounce of energy to exceed expectations in her role. A social media maven, Gibby's penchant for TikTok and luxury bars seamlessly integrates with her strategic vision, enhancing our online visibility. Her ability to blend creativity with precision makes her an indispensable asset to our team, driving our success to unprecedented levels.

  • Last meal on death row:Sea Food Boil
  • Most visited website/app:TikTok
  • Favourite spot in Manchester:Ivy Asia
  • Favourite TV series:Bridgerton
  • Favourite Movie:Clueless
  • Nickname:Gibby
Olivia Jones

Olivia Jones

SEO Team Leader

Olivia joined us with a strong background in design and the running of social media channels and then started to learn SEO to add to her skillset. After a few years she has now become an expert in the field, mastering content and link building and has moved on to training members of staff.

  • Last meal on death row:Christmas Dinner
  • Most visited website:Instagram
  • Favourite spot in Manchester:Revolucion De Cuba
  • Favourite TV series:Friends
  • Favourite Film:Signs
  • Nickname:Juice
Shelley Nettleford

Shelley Nettleford

Office Manager

Shelley came on board with Red Cow in 2016 and assists as an office manager and administrator.

  • When not working, you’re most likely to find her at:In the kitchen baking
  • Most visited website:Pinterest
  • Favourite spot in Manchester:Tattu
  • Favourite TV series:The Real Housewives
  • Favourite Film:He's Just Not That Into You
  • Nickname:Shells

Daniel Wood

Junior SEO Executive

Dan joined us with previous experience in digital marketing, primarily as a copywriter.

  • Last meal on death row:Fillet steak with peppercorn sauce
  • Most visited website/app:Instagram
  • Favourite spot in Manchester:Salt Dog Slims
  • Favourite TV series:The Walking Dead
  • Favourite Film:Shutter Island
  • Nickname:Woody

Jessica Millican

Junior SEO Executive

Jessica joined us as a graduate having completed a degree in Marketing and achieving a first in modules on Digital Marketing and Global Digital Marketing.

  • Last meal on death row:Overnight oats with peanut butter and blueberries
  • Most visited website:Vinted
  • Favourite spot in Manchester:Band on the Wall
  • Favourite TV series:Shameless
  • Favourite Film:The Grand Budapest Hotel
  • Nickname:Jess Grimes

Shea Keaveney

Junior SEO Executive

Shae has joined Red Cow from an in-house digital marketing role with great intermediate knowledge of the industry. A well rounded addition to the team, Shae will be growing his analytical and SEO skills with us as he settles into his role as a Junior SEO Executive.

  • Last meal on death row:Nandos boneless thighs (lemon & herb), peri chips, mash potatoes
  • Most visited website/app:TikTok
  • Favourite spot in ManchesterMulligans
  • Favourite TV series:Prison Break
  • Favourite Movie:Toy Story
  • Nickname:Keavo