TikTok has enjoyed a huge rise in popularity over the last couple of years, and now enjoys a vast user base, particularly amongst “Generation Z” users. Originally released in China in 2016, the platform’s rapid traction and mass user uptake prompted its developers to launch the video sharing platform into the international market in 2017. Since then, it has taken the world (and the agency sphere) by storm with it’s short-form content format lending itself extremely well to catchy viral trends. With videos on TikTok typically ranging from 5 to 60 seconds in length, it offers brands a prime opportunity to capture the attention of prospective customers in an engaging way with creative and eye catching content, both organically and, more recently, via TikTok Ads.
Since TikTok ads were launched in the UK, we have found them particularly successful at picking up additional user traffic at the top of the funnel. The levels of reach and engagement on TikTok ads currently make it a more cost effective advertising alternative to the more widely used (and more saturated) Facebook and Instagram advertising. When used correctly as part of a full digital marketing strategy, TikTok advertising can be hugely successful and generate extremely positive ROAS (Return On Ad Spend). There are, however, particular nuances that are specific to TikTok Ads, and so if you’re considering advertising on TikTok it’s crucial to engage with a specialist TikTok Ads agency who can help you get the most out of this emerging channel.