Snapchat Ads Agency
Learn more about Snapchat Ads and how Red Cow Media as an agency can help you make the most out of your campaigns by increasing your return on ad spend and lowering your cost per swipe up.
It is now more essential than ever to vary the social media channels you advertise on, not only to reach more potential customers but also to improve your overall return on investment whilst increasing brand awareness. Snapchat Ads have so far proven to be a very effective addition to any social media strategy, particularly in the fashion/ecommerce sectors. All social media channels have positives and negatives, with Snapchat advertising you’ll tend to find you’ll get a much bigger reach than with other platforms for every pound spent – the downside being that the click through rate is often lower. For this reason, it works very well for brand awareness, and this can translate into sales with a very good ROAS (Return On Ad Spend) when a campaign is managed properly by creating an audience of the most engaged people to have viewed/clicked on an ad.
Following the introduction of the ‘Ask App Not To Track’ privacy update on iOS14, many Facebook Advertisers have found that their ROAS has plummeted due to the blocking of the pixels used to both track purchases and target relevant people. This is one of the reasons many are now turning to other social media platforms such as TikTok and Snapchat for advertising purposes.
Snapchat Ads Statistics
We have touched briefly on the benefits of Snapchat advertising when compared to other social media channels but perhaps the biggest advantage is that it enable a business to reach a very different demographic to a channel like Twitter or Facebook. As referenced in the statistics above, almost 50% of the 21.1 millions users in the UK are 15-25 which means for businesses like fast fashion brands, who are aiming to get to the much desired 18-24 demographic, Snapchat is one of the best tools (along with TikTok). There are still a good number of 26-35 year olds using Snapchat daily as well, with around 6.3 million in the UK currently active daily.
Snapchat Ads are almost a hybrid between traditional social media advertising and display advertising (or YouTube advertising) where it enables you to get in front of millions of people who may not engage as much but will see the brand. If you’d like to learn more about Snapchat advertising and start your first campaign up with us, please get in touch via our contact page or by clicking here.
The short answer is that you don’t need one. Ad platforms are very simple to use in 2021 and it is often very easy to get ads up and running. The reason why you may wish to use an agency such as Red Cow Media is to ensure that you don’t waste budget (which is very easy to do), you get the lowest cost per click or cost per swipe, and you are able to create an effective funnel system to collect and store customers at different stages of the purchase process. This improves your ROAS substantially.
As with most of the social media ad platforms, this is very much down to your level of spend. As a rough guide you should be expecting in the region of 1,000,000 impressions for a £1,000 spend and around 1,500-1,800 website visitors. The amount a campaign costs will vary dependent upon your goals i.e. whether you are a targeting new customers or retargeting existing ones.
A variety of different ad creatives can be used on Snapchat from static images to videos and even catalogue collections using a product feed. The size of ads is like those used in Instagram and Facebook stories – which is a resolution of 1080×1920 pixels. Video ads work particularly well in Snapchat advertising due to full screen nature of the ad placements, it is far more engaging for users.
Audiences on Snapchat Ads are much more generic, rather than being able to target specific brands and very defined interests, you would have to select something like ‘Mens Fashion’ on Snapchat. Your average audience size on Snapchat would be around 1 million people, whereas on Facebook a similar one might be around 250,000-400,000 people.
On Snapchat some of the metrics are slightly different. Normally link clicks are one of the key things to keep an eye on both in terms of the quantity and cost per click but on Snapchat you have Swipe Ups. When someone see’s an ad on Snapchat they are prompted to ‘Swipe Up’ at the bottom of the screen in order to load the website and this is effectively the equivalent of a link click.
It is very much dependent upon your goals and who you are looking to target. In terms of cost, in relation to the number of people you reach, Snapchat is definitely much better value for money as Facebook has progressively got more and more expensive over the years. However, whilst the cost of reaching people is lower on Snapchat, the actual overall conversion rate is also much lower for new customers so you may have a higher ROAS when compared with Facebook. The other thing to take in to account is the demographic you are looking to target – if you are looking to target the 16-24 range then Snapchat and TikTok would be your best options but for 26+ year olds Facebook and Instagram are still a good alternative.