PPC Management Agency
As a specialist PPC Agency in Manchester and official Google Partner, you can rest assured that not only will you be achieving the lowest cost per click on your ads but you’ll also be making the highest return on investment.
Pay per click (PPC) management can be a bit of a minefield. Anyone can set up a Google Ads account and get a PPC campaign running, but very few are able to truly maximise the potential of pay per click as a viable advertising channel. At our multi-award winning PPC management agency in Manchester, our team have a wealth of agency and in-house PPC experience under their belts, working with everything from local businesses to considerable, international scale budgets for some of the biggest companies in the world.
Whilst we’re a fully Google certified PPC agency, our pay per click expertise doesn’t stop at just Google. Our service covers a multitude of paid search platforms including Google Ads, Google Shopping, Bing, Yandex.direct and Baidu. We also offer paid search services on other platforms such as paid social media advertising and retargeting, which are typically run on a CPM, or ‘cost per mille’, model rather than pay per click.
Every PPC campaign is completely tailored to each individual client following our signature process. We offer full PPC management, so all of your PPC ad copy, landing pages and any creative assets are completely taken care of for you, meaning all there is for you to do is to watch the results come in through either increased sales or more enquiries for your business.
Whether your website is ecommerce or enquiry based, the visitors being driven to your website through PPC should be highly targeted and qualified through in depth keyword research. Our aim with any of our PPC campaigns is to provide solid return on investment and increased revenue, and a thorough grounding in keyword research alongside an unrivalled understanding of pay per click platforms allows us to consistently achieve this for Red Cow Media clients.
Google Ads (formerly Google AdWords) is the text based advertising you will find at the top of a search results page. Google Ads are marked by a green ‘Ad’ symbol and enable you to show instantly at the top of Google for keywords of your choice. Dependent upon the sector you are in, the cost per click can range anywhere from 1p to £75 (in the case of gambling and insurance sectors).
There are many ways to lower the cost per click (CPC) of an advert, much of which revolves around your ‘quality score’. Our PPC team know exactly what Google wants to see for relevancy and can ensure you campaign is running as efficiently as it possibly can.