Glossary

There are so many shortened terms in search marketing these days that it gets difficult to know your SEM from your SERPs! We have compiled a glossary of relevant terms to help you navigate the world of search marketing.

• SEO – Search Engine Optimisation
• SEM – Search Engine Marketing
• PPC – Pay Per Click
• CPC – Cost Per Click
• CPM – Cost Per Mille (cost per 1 thousand impressions)
• PPA – Pay Per Action
• CTR – Click Through Rate
• SERP – Search Engine Results Page
• SMM – Social Media Marketing
• SMO – Social Media Optimisation
• BL – Backlink
• IBL – Inbound Link
• OBL – Outbound Link
• OWBL – One Way Backlink
• SWL – Site-Wide Link
• CSS – Cascading Style Sheet
• HTML – Hypertext Markup Language
• XML – Extensible Markup Language
• DMOZ – Mozilla Directory
• ODP – Open Directory Project (like DMOZ)
• CMS – Content Management System
• LPO – Landing Page Optimisation
• PR – Page Rank (or, occasionally, Press Release – look out for the context)
• RSS – Rich Site Summary (or Really Simple Syndication)
• LSA – Latent semantic analysis
• LSI – Latent Semantic Indexing
• RI – Regular Index
• ROI – Return On Invetment
• ROAS – Return On Advertising Spend
• KPIs – Key Performance Indicators
• UGC – User Generated Content
• UX – User Experience (or UXD – User Experience Design)

For further information about what each of these means, get in touch and we’d be happy to help!