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Manchester SEO Agency
Positive SEO in Manchester provides the best return on investment of any digital marketing channel. It is always possible to increase your visibility further, no matter how long you have been doing SEO in Manchester. Your website can always be improved in some way, whether this is targeting bigger and higher search volume keywords, adding additional sections and pages to your website, or improving upon existing on-page optimisation. These are just a few of the things that we can offer you as part of your SEO Manchester campaign to further increase your rankings.
Negative SEO in Manchester is a long term approach and requires an investment of time. You will need to spend between three and six months on SEO in Manchester before you see the great return on investment it provides.
SEO in Manchester is Red Cow Media’s core service. This is what our reputation was initially built on, by offering the best SEO Manchester has to offer, as well as the best in technical SEO. With SEO Manchester currently the fastest evolving sector within digital marketing, it is essential to not only be up to date with SEO in Manchester best practices but to be ahead of the curve.
This is where our focus lies. We continually manage to outrank and outperform very large corporations with 7 figure budgets for even our local SEO Manchester clients. We are constantly analysing, testing, researching and training in new and cutting edge SEO techniques and, applying SEO in Manchester is the best practice in innovative ways.
We understand that SEO in Manchester can often appear complex and highly competitive. It is a service that is full of endless acronyms and technical jargon that seems aimed at anyone other than your average business owner. Our approach is different. Very different in fact! We work closely with all of our clients to ensure that you understand what we are doing for your Manchester SEO campaign, and why.
We have learnt that, when clients truly understand what we are doing and have an insight into our approach and progress in the early stages of an SEO Manchester campaign and throughout, we can help achieve better results. For companies based close by (or willing to travel to our Manchester SEO office), we offer courses on SEO in Manchester city centre which enables those we work with to gain a greater understanding of basic search engine optimisation principles, allowing them a greater insight into what we’re doing at each stage of their SEO Manchester process and why.
The only two reasons companies need help from an SEO agency such as Red Cow are:
Expertise – Our founders and team have worked within the field of SEO in some of Manchester’s best-known agencies, in well known client-side positions and on a global scale. We have seen the many changes that have occurred in SEO in Manchester throughout that time.
Experience alone, however, doesn’t mean a lot. We continually come in contact with people and agencies who work as if it is still 2001 and are yet to evolve their processes. Not only does this lead to poor results, but gives the rest of us a bad name.
Our value is evident in the passion that every single member of our team has to continually ensure that we are providing the best SEO Manchester has to offer. We push harder to understand ranking factors and updates, no matter how minor they seem, and get the edge over both Google and other Manchester SEO agencies.
Resource – To do search engine optimisation correctly is a very manual, time-intensive task, with reams of content needing to be continually produced and thorough research needs to be done. This is not only for the website itself but also for the outreach element associated with link building. An SEO Manchester campaign, in general, requires a significant time commitment to be able to run an effective campaign and, whilst many of our clients have the SEO understanding needed, they simply don’t have the time to execute every single part of a comprehensive SEO Manchester strategy.
At Red Cow, we take a very different approach to our SEO in Manchester strategy and our digital marketing work in general. We don’t see ourselves as one of the many typical digital marketing agencies that ‘disrupt’ the market. We don’t have meetings in an office tree-house with a slide, nor do we talk incessantly about the success of a campaign in terms of it having ‘reached’ a certain number of people. We are competitive. We want to make you money. We want to achieve the best results in order to do so. We provide a highly consultative, corporate level of SEO in Manchester, with results determined purely by the bottom line – return on investment.
2021 has seen some major changes with SEO in Manchester and we believe that SEO has never been more important for businesses, especially if you want your website to perform well and traffic to increase. We understand that setting up a Manchester SEO campaign isn’t viable for everybody, so If you send us an enquiry, then the first thing we will do is research your industry and market.
We’ll be able to inform you as to whether it is cost-effective for you to start an SEO Manchester campaign with us. If the number of people searching for a given keyword each month isn’t high enough and it wouldn’t result in a good enough return on investment for the amount you are spending with a Manchester SEO agency, then it isn’t the right thing to do. To give you a rough idea, for every 10 enquiries we receive from the results of our SEO in Manchester, only around 50% would actually be viable.
Case Study - Bupa
"Red Cow Media managed the SEO implications of transitioning acquired private dental clinics in to the Bupa group with great organisation and professionalism."Irfan Rehman, Digital Marketing Manager
Our SEO Manchester Process
SEO Manchester is a formulaic process, no matter what sector a company is in, what a site sells or what services it offers, the same principles apply. The main components of SEO Manchester are technical SEO, on-page, content, links, authority and citations. The major caveat and difference tend to lie within the process behind SEO in Manchester for a site offering services compared with an e-commerce store.
Whilst the overall techniques are the same, every business is different and has a unique focus. Because of this, each SEO Manchester focused campaign can take different lengths of time, or have different SEO focuses, with individual components in order to help you achieve the best results. Here, we’ll take a look through our SEO Manchester process so that you know what you can expect from our Red Cow Media SEO Manchester campaigns in a little more detail.
Manchester SEO Audit
Every SEO Manchester campaign starts with a thorough website audit. This audit delves deep into both your website itself and the technical elements that might be affecting your current performance for a Manchester SEO campaign. The technical section of the audit looks at the site and any elements that could be holding it back from a rankings perspective as well as conversion rate optimisation (CRO), user experience (UX) and brand appeal. From this audit, we’ll be able to effectively put together a plan for your SEO Manchester campaign. We’ll look at the potential ranking positions for your website and what we need to achieve these positions. We’ll also give you a breakdown of what we found on your current website and explain how this could be affecting your SEO Manchester campaigns. This then becomes the plan for the months ahead and every report will refer back to the initial audit to show that the strategy is on track.
A good audit is essential to the success of any campaign and the key is in the detail – a digital agency will often come up with endless spreadsheets of search volumes and useless information that has hardly any bearing on rankings, but it will look great. Our approach is to only focus on what matters, the things that will actively increase rankings, conversions and website traffic at an expedited rate. Once these have been addressed, we can then look to expand your Manchester SEO campaign to include other elements which further progress your rankings.
We come up with a strategy at the beginning of a campaign that models the ideal link profile we want to create based on successful competitors through our unique ‘MML’ model.
-Stephen McCance, Operations Director
Perhaps one of the most important elements of SEO Manchester campaigns, schema is a markup for your website that enables it to display ‘rich snippets’ on Google. You may have seen rich snippets whilst searching for jobs, cinema showing times, holidays or even when typing a question into Google, when a box pops up with the best-suggested answer.
It is essential to thoroughly mark your site up to show reviews, expand information on products and increase your click-through rate by being ‘featured’ on the results page. If you want to rank well for local SEO, then implementing the right schema on your website can help your Manchester SEO campaign hugely.
The issue that a typical digital marketing agency will have with schema is the difficulty of implementing it on WordPress sites at an individual page level rather than applying the same thing to every page – not only does it take a long time to individual create the optimised code for each page but it is also hard to input it to only one page. We have researched and created our system for doing this on WordPress, Shopify and Magento to make sure we get the best results for your Manchester SEO campaign.
Technical SEO & On-Page Changes
Once our initial audits are completed, we should have a thorough strategy in place for your Manchester SEO campaign, including keyword research, content plans, expanding your link profile, structure and additional page strategies – at this point we can then move on to implementation. First of all, we look to fix any technical issues with your website that might have cropped up in the audit and then we move on to the on-page changes.
The on-page changes are essential and set the direction for the rest of the SEO campaign. We put a great deal of research, thought and discussion into what keywords we wish to target and on which pages that will be. Unlike other agencies, we won’t just pick keywords with the highest search volumes or ones that will rank quickly but generate no traffic. Each keyword we select is carefully analysed and selected for a reason – to improve your SEO Manchester campaign.
Then, we will map out our suggestions and then discuss our findings with you, giving more insight into why we have chosen them. We aim to choose keywords that are as qualified as possible and not go chasing large search volume keywords instead of focusing on what will generate sales/enquiries. After all, there is no point in generating a vast amount of traffic if it doesn’t result in an enquiry or a sale.
Once our desired keywords and new pages have been mapped out, it is time to get to work on the content for your website. This, along with links, is one of the primary areas of importance with an SEO Manchester campaign. Content needs to be engaging, informative, thorough and most importantly sell the product/service that is being offered within your SEO Manchester campaign.
Every website needs different levels of content and of course, e-commerce sites don’t need anywhere near the same level as service-based sites – this is just down to the way in which shoppers engage with websites. If, during the initial audit, we found that there is an opportunity to create new pages in order to target different keywords to bring in more qualified traffic. It is at this point that we will start writing the new content and aim to get the new pages live as soon as possible.
In most cases, we can write the content, create the page and have it live on the site with no need for a web developer to be involved (thanks to the likes of Magento, WordPress and Shopify making things so easy with their content management systems) but every so often there is a static HTML site or a very bespoke CMS that simply doesn’t have the capability to do it. With the SEO Manchester services that we offer, we will optimise the page as a whole for the keywords being targeted, internal linking and so on.
Links & Website Authority Strategy
At Red Cow, we put a huge emphasis on links and authority as part of our SEO Manchester strategy. We are constantly told that links don’t matter anymore and that link building is ‘dead’, however, this is simply not the case. Aside from content, nothing has a greater impact on your rankings than good, high-quality link building and creating a healthy backlink profile is essential for your website.
For this reason, we have come up with a strategy that, at the beginning of a campaign, models the ideal link profile we want to create based on successful competitors through our unique ‘MML’ model. This is then our baseline, this is where we need to get to, but of course, you can’t rank at the top if you’re always chasing your tail, so we then aim to surpass what competitors are doing.
This is just one of the areas that set us apart the most from other Manchester SEO agencies. We put a lot of focus on reporting, partly because one of the main issues with a typical Manchester SEO campaign is that much of the work simply isn’t visible aside from content changes. It is in our interest to give you as much visibility and insight into your campaign as possible. Showcasing the SEO services we perform and the results they achieve is a priority for the team here at Red Cow.
Our reports contain a worksheet that will tell you how every hour has been spent on your SEO Manchester campaign throughout the month. Not only will it tell you what every hour has been spent on but it will also show you the work. Every link that has been built. Every citation that has been created. Every technical change that has been made. Every word that has been written. The reason why we put so much emphasis on reporting is that this is where you can see the returns on your investment. We will compare month on month, year on year and season on season to give you a full breakdown of how your site has changed.
We don’t believe in simply putting screenshots of Google Analytics on reports and an export from keyword software. This provides no benefit to you or us. Instead, we write a tailored commentary where we interpret the data from your Manchester SEO campaign from the previous month and comment on anything we have noticed and adapt our plans based on what is found in the reports. Once reports have been sent out and have been reviewed by you, we will then set up either a call or meeting to run through it and answer any questions that may have arisen from either the report itself or regarding the plans moving forward.
SEO Manchester UX: Our Approach
User experience is a hugely important ranking factor. Google takes it seriously, and so do we. By analysing the users’ behaviour with data-driven tools, we ensure that everyone who organically lands on your page will find what they are looking for in the shortest time frame. We’re very confident in regards to our session quality strategies and that’s why it is such an integral part of our SEO Manchester strategies and plans.
Are you looking for a detailed UX audit to assess your site’s UX before we start working on your Manchester SEO campaign? Click here for a summary of our audits.
Manchester SEO: Frequently Asked Questions
What is SEO And How it Works?
SEO is an acronym for the term ‘Search Engine Optimisation’. It’s a form of digital marketing which requires optimising websites based on Google guidelines that increase the chances of your website obtaining organic traffic from users via search engine platforms.
There are different changes that you can make to your website design and content which look more appealing to search engines. As a result, the ranking position of your website on search engine results pages will appear higher for relevant queries that the user enters in the search bar. The higher you can get your page to appear, the more organic traffic your website is likely to receive and, if you’ve implemented an SEO Manchester campaign, this is hugely important.
How SEO Works For Business
Many users tend to look for services and products via search engines to compare the best available. They’ll do this by entering relevant keywords and queries in the search bar to find the most relevant results, whether this be a product they are looking to buy or a service they want to enquire about. By optimising particular pages on the website for these search terms, it can better business’ chances of gaining customers that are more likely to make a purchase or enquiry. Other forms of an SEO Manchester strategy can also be used in addition to keyword optimisation. These include:
– User Experience Optimisation
– Local Search Optimisation
– Creating a GMB Page for your business
– Video Optimisation
Each of these optimisation techniques is just one of the factors that Google considers when understanding what websites should be appearing higher in the search results.
Are Keywords Important For SEO Manchester Campaigns?
The simple answer is yes. When you want to set up a Manchester SEO campaign, keywords and keyword research are essential in ensuring your website is optimised for search engines and performs well in both national and local search results. Conducting keyword research will help to provide you with an understanding of users’ keyword search intent around certain topics and specialities.
This will help to form a list of keywords and complex phrases to target as part of an SEO Manchester campaign. You can then target these keywords by including them in your content to attract relevant and organic search traffic to your website. These keywords act as clues to what the user is looking for and what they truly want.
What Does SEO Stand For?
SEO stands for Search Engine Optimisation. It involves the process of making changes to your website that will help it to be found in search engine result pages based on certain keywords or phrases entered into the search engine that are related to the content on your website.
My site has dropped down the Google rankings. How can I fix it?
We get asked this one a lot! If your website was previously ranking successfully for some great phrases, and then those rankings suddenly start to drop, it can have a significant impact on your business, especially if it is based primarily online.
Unfortunately, there’s no easy answer to this question as there are likely a number of factors at play, and even more possible reasons. The most common causes include competitors investing more in optimisation, lack of content output, link factors or something on the website itself that is impacted by fundamental Google changes.
The best thing to do as a starting point is to get an impartial assessment or audit of your site from a reputable SEO Manchester company to determine the most likely cause.
My website has a manual penalty in Webmaster Tools, what do I do?
Don’t panic! Depending on the extent of the damage, manual penalties can often be recoverable if you follow the correct recovery processes. The most likely cause of a manual penalty in Webmaster Tools is your backlink profile.
With the advancements of search algorithms in relation to links within the past couple of years, many companies have been hit with manual penalties as a result of work done previously that were geared to manipulate the system. The process that’s followed to get them removed is relatively formulaic, but will vary slightly depending on what’s gone wrong. We’d always suggest obtaining expert advice to resolve a manual penalty issue.
Why has my website disappeared from Google?
There are so many factors involved with SEO these days that there are multiple possible reasons, and it could even be a combination of causes. The key thing to consider initially would be to look at the timing of the ‘disappearance’. Was there a recent algorithm update that could have affected your site? Were any changes made to the website or content around the same time? Has your website or hosting gone down at any point? Have you ever engaged in any untoward link building activity?
These are just a few of the questions that would need to be answered before determining the cause of your website disappearing from Google. The most common cause of rankings dropping suddenly is the link profile. In the majority of cases, we are able to identify the cause and put in place an action plan to rectify what has gone wrong.
Sometimes the ramifications of choosing a bad Manchester SEO agency are huge. Making the wrong choice and opting for an SEO Manchester agency that engages in bad practices can lead to potentially horrendous results if Google penalties are applied that sometimes can’t be undone.
Should I do SEO or PPC? Surely PPC is a better investment?
This depends entirely on what it is that you’re trying to achieve and the timescale you have for generating results. We would always advise an integrated search marketing campaign that incorporates a number of aspects of search, rather than solely Manchester SEO or PPC individually. An integrated approach allows complementary search marketing services to work together hand in hand, which generates the best results and return on investment.
If you’re restricted to a specific budget and would prefer to invest in one or the other, there are benefits to either, and it would depend on your goals. SEO in Manchester is much more sustainable long-term, but it does take longer to generate results. PPC and other forms of paid search are almost instantaneous, but the longevity of an organic SEO Manchester campaign can’t be disputed and is ultimately a much more worthwhile investment in the long-term for sustainability and ongoing cost vs return.
Should I focus on local, national or international SEO?
Choosing what reach to go for with your SEO campaign depends entirely on the nature of your business. If you have a physical presence, for example, a shop, restaurant or bar, in a designated area such as Manchester, and you’re looking to increase footfall, then a local SEO Manchester campaign would be perfect. If your business is based online, or trades nationally or internationally, then you’ll need a more robust national or international SEO campaign to target either the UK market or all of the countries that are relevant to your business.
Can you find me partnerships with other companies in Manchester?
As part of building up your SEO in Manchester, we reach out to a range of relevant companies who may be interested in linking to your website. As a natural byproduct of this SEO related activity, we are often able to find partnerships that you may not have been aware of previously, and these can then take root offline as well as online, providing benefits to your business that go beyond SEO in Manchester itself.