SEO Agency in Manchester
Positives SEO provides the best return on investment of any digital marketing channel and has longevity (every trace of your site does not disappear instantly if discontinued, as with paid advertising). It is always possible to increase your visibility further no matter how long you have been doing SEO, by doing things such as targeting bigger and higher search volume keywords, adding additional sections to your website, or improving upon existing on page optimisation work.
Negatives SEO is a long term approach and requires upfront investment. You will need to spend on SEO for between 3 and 6 months before you see the great return on investment it provides.
SEO is Red Cow Media’s core service and what the company’s reputation was initially built on, by offering the best SEO Manchester has to offer. With SEO currently the fastest evolving sector within digital marketing, it is essential to not only be up to date with SEO best practices but instead be ahead of the curve, and this is where our focus lies. We continually manage to outrank and outperform very large corporations with 7 figure budgets for even our local Manchester based SEO clients due to the fact that we are constantly analysing, testing and researching new and cutting edge SEO techniques, as well as applying SEO best practice in innovative ways.
We understand that SEO can often appear complex, a service that is full of endless acronyms and technical jargon that seems aimed at making anyone other than SEO professionals feel stupid and as though they need help with it. Our approach is different. Very different in fact! We aim to educate anyone we work with in the fundamentals of optimisation, as we have learnt that when clients truly understand what we are doing, they have a better grasp of our approach and of progress in the early stages of a campaign and throughout. For companies based close by (or willing to travel to our Manchester office), we offer basic courses on SEO in Manchester city centre which enables those we work with to gain a greater understanding of basic SEO principles, allowing them a greater insight into what we’re doing at each stage of the SEO process and why.
The only two reasons companies need help from an SEO agency such as us are:
At Red Cow, we take a very different approach SEO and to our digital marketing work in general. We don’t see ourselves as one of the many stereotypical digital marketing agencies who ‘disprupt’ the market. We don’t have meetings in an office treehouse with a slide, nor do we talk incessantly about the success of a campaign in terms of it having ‘reached’ a certain number of people. We are competitive, we want to make you money, and we want to achieve the best results in order to do so. We provide a highly consultative, corporate level of service with results determined purely by the bottom line – return on investment.
"Red Cow Media managed the SEO implications of transitioning acquired private dental clinics in to the Bupa group with great organisation and professionalism."Irfan Rehman, Digital Marketing Manager
Search algorithms are incredibly complex and improve further in sophistication year on year. They are based on mathematical formulas that generate millions of search results and then present them to the user in order of relevance in a matter of milliseconds. SEO is the process of catering to these algorithms using a number of technical, link and content based techniques to achieve high search rankings for websites.
The age old saying ‘how long is a piece of string?’ does marginally apply here. Although there are various things that can be done to improve and monitor performance, how long SEO takes to make an impact can vary significantly from sector to sector. Things to consider include:
All of these factors, and more, have significant roles to play in both how long the SEO will take to take effect, and also how much you should be paying per month. By hiring an SEO Manchester agency you will ensure results are sped up by professionals in the SEO sector.
It’s a widely published statistic that over 80% of users don’t even progress onto the second results page when performing searches. If you have invested in a lovely website for your business, then chances are you want the 80+% of people who use the first page of search results to see it. It all comes down to market share. Businesses that dominate the first page of results using a comprehensive digital marketing strategy get more exposure to potential customers than those further down in the rankings. An investment in SEO ensures that you are ahead of the game and are getting your business in front of more people. If you’re an offline business and have no trouble with footfall, its still worth increasing your online visibility for purposes such as reputation management and brand awareness. In short, SEO can be useful for the vast majority of businesses, it just depends on the strategy. As the number 1 SEO Agency in Manchester Red Cow Media can ensure your returns from your SEO investment are as good as possible, no matter the nature of your business.
Many think that the sole purpose of SEO is to get improved rankings. This may come as a shock, but that’s not necessarily the primary purpose, and it certainly shouldn’t be the only aim of an SEO campaign. SEO is, of course, about improving search rankings but, more importantly, it’s about ranking for key phrases that people are searching for. Similarly to having a beautiful site that nobody can see, ranking for phrases that nobody is looking for is also pointless. This is where the website traffic comes in. When SEO is done properly, increased traffic should follow on as a natural byproduct of improved rankings. If people are searching for the phrases you are being optimised for then the flow of visits and traffic to your website should increase.
We get asked this one a lot! If your website was previously ranking successfully for some great phrases, and then those rankings suddenly start to drop, it can have a significant impact on your business, especially if its based primarily online. Unfortunately, there’s no easy answer to this question as there are likely a number of factors at play, and even more possible reasons. The most common causes include competitors investing more in optimisation, lack of content output, link factors or something on the website itself that is impacted by fundamental Google changes. The best thing to do as a starting point is get an impartial assessment or audit of your site from a reputable SEO company to determine the most likely cause.
Don’t panic! Depending on the extent of the damage, manual penalties can often be recoverable if you follow the correct recovery processes. The most likely cause of a manual penalty in Webmaster Tools is your back link profile. With the advancements of search algorithms in relation to links within the past couple of years, many companies have been hit with manual penalties as a result of work done previously that were geared to manipulate the system. The process that’s followed to get them removed is relatively formulaic, but will vary slightly depending on what’s actually gone wrong. We’d always suggest obtaining expert advice to resolve a manual penalty issue.
This is a tough one! There are so many factors involved in SEO these days that there are multiple possible reasons, and it could even be a combination of causes. The key thing to consider initially would be to look at the timing of the ‘disappearance’. Was there a recent algorithm update that could have affected your site? Were any changes made to the website or content around the same time? Has your website or hosting gone down at any point? Have you ever engaged in any untoward link building activity? These are just a few of the questions that would need to be answered before determining the cause of your website disappearing from Google. The most common cause of rankings dropping suddenly is the link profile. In the majority of cases, we are able to identify the cause and put in place an action plan to rectify what has gone wrong. Sometimes the ramifications of choosing a bad Manchester SEO agency are huge, making the wrong choice and opting for an SEO agency who engage in bad practices can lead to potentially horrendous results if Google penalties are applied.
This depends entirely on what it is that you’re trying to achieve and the timescale you have for generating results. We would always advise an integrated search marketing campaign that incorporates a number of aspects of search, rather than solely SEO or PPC individually. An integrated approach allows complementary search marketing services to work together hand in hand, which generates the best results and return on investment. If you’re restricted to a specific budget and would prefer to invest in one or the other, there are benefits to either, and it would really depend on your goals. SEO is much more sustainable long-term, but it does take longer to generate results. PPC and other forms of paid search are almost instantaneous, but once it is switched off, it’s gone. SEO is ultimately a much more worthwhile investment in the long-term for sustainability and ongoing cost vs return.
Choosing what reach to go for with your SEO campaign depends entirely on the nature of your business. If you have a physical presence, for example a shop, restaurant or bar, in a designated area such as Manchester, London or Birmingham, and you’re looking to increase footfall, then a local SEO campaign would be perfect. If your business is based online, or trades nationally or internationally, then you’ll need a more robust national or international SEO campaign to target either the UK market or all of the countries that are relevant to your business.
As part of building up your SEO in Manchester, we reach out to a range of relevant companies who may be interested in linking to your website. As a natural byproduct of this SEO related activity, we are often able to find partnerships that you may not have been aware of previously, and these can then take root offline as well as online, providing benefits to your business that go beyond SEO itself.