Google Release New Target CPA Based Display Advertising Format
Google Ads latest update allows advertisers the opportunity to pay for conversions rather than clicks when using Display campaigns using Target CPA. T...
Stephen McCance January 17, 2019
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Are Free Shipping & Fast Delivery The Key To Staying Competitive?
It was recently announced that Jeff Bezos, founder of online shopping giant Amazon, overtook Bill Gates as the richest person in the world - according...
Stephen McCance January 9, 2019
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New Google Ad Format: Shoppable Image Ads
In September this year, Google announced the pending launch of it’s new advertising format: Shoppable Image Ads. The format is inspired by the su...
Stephen McCance January 2, 2019
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How Voice Search SEO Is Impacting The Retail Industry
It’s becoming apparent that using our voices is the future of searching online. Thanks to the introduction of technology such as the Amazon Echo, Si...
Stephen McCance December 12, 2018
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Black Friday Takeover: How To Successfully Run A Flash Sale
It’s a tradition that UK retailers have only started adopting over the past few years, but Black Friday and Cyber Monday have already changed the fl...
Stephen McCance November 2, 2018
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Here’s Why Content Isn’t King
Content is king' is a phrase that's getting used with increasing and alarming frequency by those who claim to be SEO experts. Here we take a look at j...
Stephen McCance February 26, 2018
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An Introduction to Keyword Research
As a business owner, your main priority should be to get your product or service in front of the right people at the right time. In order to stay rele...
Hayley Powell May 22, 2017
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Baidu vs Google: Which Search Engine Has The Advantage?
Back in June, we wrote an introductory piece called ‘What is Baidu, and can I optimise my website for it?’. It was an overview of when it was fou...
Stephen McCance April 13, 2017
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How Do You Solve A Problem Like Hateful Content?
We’ve created a monster. YouTube has over 1 billion active users enjoying around 4,950,000,000 videos every single day. We upload 300 hours of con...
Laura Howarth April 13, 2017
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HTTP to HTTPS | What Is An SSL?
If you're wondering how to transfer your HTTP website across to the HTTPS version, take advantage of this handy guide. Here we take you through what a...
Stephen McCance April 7, 2017
