- What is dental SEO?
Dental SEO is all about improving the online visibility of your dental practices’ website. When a user searches for a term relating to your website, you will appear at the top of the results on the search engine. The way that this is achieved is through a wide variety of both on-page dental SEO (optimising meta data, internal links and alt tags, writing and optimising engaging content, heading structures, just to name a few) and off-page dental SEO (building authority to the website through link building, business directories and citations), to show search engines that your website is one that can be trusted and shown to Google’s users.
The key to dental SEO is not just driving traffic to the website, but carefully crafting the strategy about bringing qualified users to the website who go on to become patients, which is done through carefully selecting a variety of keywords for each page. Dental SEO provides one of the best returns on investment when done properly, so put your trust in us and we’re ready and waiting to show you SEO how it should be done, to transform your business.
- Is the local component of dental SEO important?
Whilst targeting national keywords can be an important part of an SEO strategy, the key focus in dental SEO is on the local component. Of course, patients want to find a practice local to them, so targeting localised keywords is essential. Rather than targeting only general terms like “Invisalign”, you would focus on keywords like “Invisalign Glasgow”, “Invisalign Wolverhampton” or “Invisalign Cheltenham” in a local SEO strategy, as the users searching for these terms that are local to them are highly likely to find what they are looking for in your business. These terms are also less competitive, so even though levels of traffic may not be as high, you will almost certainly significantly increase the enquiries your dental practice receives by taking on a local approach predominantly, which is what local SEO for dentists is about.
Building a strong Google My Business profile is also a key component of local dental SEO, as this will help your business to appear in the MAP pack when people are searching for local keywords, as well as building trust for your website. Properly optimising your Google My Business profile can act as a powerful pillar to support the overall dental SEO strategy.
- Does your dental SEO agency have experience with other practices?
As a dental SEO agency, we have worked with dental practices of all sizes. From large national dental practices to SEO for cosmetic dentists and also general practices, we have experience driving highly qualified users to dental websites and helping practices to build strong and reliable customer bases. We are extremely passionate about what we do and this is reflected in the results we are able to achieve.
Although we have vast amounts of experience in dental SEO, we are strong believers that every client is different and so is the approach needed. This is why we never offer any set packages or standard pricing, but every component of our approach is completely custom to each and every client. We use our experience and knowledge, then get to know your business and your specific goals, to make sure the best possible dental SEO strategy is established to transform your business and help you to establish long term success.
- Do you offer services other than SEO for dentists?
At Red Cow Media, we offer all components of digital marketing, from dental SEO to paid search, internationalisation services, social media marketing, retargeting, website migrations and conversion rate optimisation.
Something that we pride ourselves on is never suggesting services for the sake of it, but carefully analysing your businesses and goals to make sure that we achieve your business goals and stay within your budget. For example, if we feel that dental SEO alone is sufficient in helping you to achieve your goals, that is what we will suggest. If we think PPC will be a good component to support your search engine visibility whilst organic rankings increase, that is something we will recommend. Perhaps you want to focus on brand awareness as a new business, in which temporary social media campaigns might be an option.
After enquiring, we will take initial details after which one of our founders will call you directly to find out what you are wanting to achieve, then we can put together a proposal (including an outline of all costs) to show you what it will take to get there. We want to help businesses thrive, and unlike many other agencies, selling unnecessary services isn’t the way to do it! However, we have the experience and knowledge to offer you everything under one roof should you require it, including dental SEO.
- How competitive is the dental SEO sector?
The dental SEO sector is increasingly competitive, as more businesses are realising the long term value it provides. Many dental practices will have been investing in SEO for years, however we have a track record of out-ranking very well established websites thanks to our bespoke approach to SEO strategies.
An important part of every dental SEO strategy is a thorough competitor analysis, where we look at a wide range of ranking factors and identify what your website is missing and where there are opportunities to take advantage of other websites weaknesses. So, the other websites who are trying to rank for the same keywords as you may have the benefit of having a good amount of authority, however if we can make sure that we take advantage of 20 other ranking factors that other websites aren’t, we will simply rank above them.
To summarise, it is never too late to start dental SEO services, especially when you choose the right agency. There is no better time than the present to invest in your website’s online visibility than now, so get in touch with us and we can get started on helping you to transform your business.
- How much time does it take to see results from dental SEO?
The time it takes to see results from dental SEO services depends on a number of factors, mainly whether you currently have any rankings and also how much authority your website has. For example, if you come to us unhappy with your current dental SEO agency and have established some rankings and the website has a decent authority, noticeable progress should come within 3-6 months. If when you first come to us your website is very new or has never had work done on it before, results may be closer towards 6-12 months.
This is just a ballpark, as we have found that many of our clients see progress quicker than this. The great thing about dental SEO is that often it is the localised keywords that are a focus, which are less competitive so you are likely to see results more quickly than a fashion website targeting highly competitive keywords with hundreds of thousands of searches, for example.
The important thing to remember with dental SEO is that when you give it time and continue to invest in it, you will reap the benefits long term as a business. We are always very honest about how long it may take to see results, but we are confident that they will come, so contact us today to get started!
- How does dental SEO pricing work?
Part of what makes our dental SEO agency unique is that we don’t offer set dental SEO services or pricing. Everything we do is completely bespoke to your business, your goals and your timeframes, and no single strategy can be applied to every dental practice. This is why we take the time to get to know your business before we put together a full no-obligation proposal, where all costs will be clearly outlined and discussed in relation to the results you are wanting to achieve.
- What does dental SEO mean for dentists?
There are endless benefits of dental SEO for dentists, with one of the main ones being value for money. With dental SEO, you are targeting people who are looking for exactly what you offer, so when someone searches for something like “dental implants Central London”, your website appears. The budget that is spent on SEO goes so much further in terms of qualified reach than other channels, as rather than reaching out to people who may or may not be interested in having a treatment done through paid channels, you are making sure that you are appearing when people are actively looking for that treatment in the area your practice is in (when dental SEO is done well). This means that your budget is used much more efficiently, even if it is a longer process, and with continued maintenance work, you can maintain strong positions for years to come. Dental SEO only gets better with time, helping to provide stability in terms of both budget and revenue, that the paid channels like PPC and Facebook can’t always offer.
- Will enquiries from dental SEO be qualified?
In terms of the impact that dental SEO has for dentists, when it is done well, you will notice an increase in the number of highly qualified users coming to your website, which then translates into patients. By highly qualified, we mean users who are going to land on the website and are very likely to find what they are looking for, then go on to make an inquiry. This can be controlled through careful keyword selection in the initial stages of the dental SEO campaign. For example, if your catchment area is specifically Salford, we will make sure that every keyword we select reflects that location. It would be useless for us to target keywords like “Invisalign Cheshire”, for people to then land on the website and find that your practice is way out of their area. So, focusing on highly relevant keywords that are localised to your practice within the dental SEO campaign helps to make sure that we are bringing relevant traffic to the website, not just any traffic. Afterall, we are very strong believers that traffic to your website doesn’t mean much without any of them becoming users, so qualified traffic is always a focus for us in our dental SEO strategies.
- Can dental SEO help convert new patients into repeating customers?
Dental SEO absolutely can help to convert new patients into repeat customers, as when it is done well, SEO should be targeting users who are looking for exactly what you offer, within your catchment area. We have found that many of our dental SEO clients want to focus on both shorter term treatments as well as those looking for a new permanent practice. So, within the strategy, we will be able to target both treatment specific keywords that are highly profitable short term, like dental implants, Invisalign, veneers or teeth whitening, for example. Alongside those keywords, we can also target those surrounding oral hygiene, check-ups, general dentistry, and so on. So, we can carefully tailor the dental SEO campaign to make sure that we are aligning the strategy with the goals for your business, whether it be shorter term treatments, longer term repeating patients or a combination of the two.
- How many clients can I expect from dental SEO?
The number of clients you can expect from dental SEO really depends on what you are aiming to achieve and also your budgets. Firstly, the more you spend, the more keywords we are able to focus on, and subsequently the more enquiries and traffic that will come through.
In terms of what you are aiming to achieve with your dental SEO, it all depends on the treatments you are wanting to push. For example, if you are wanting to focus on bringing new patients to your practice to come in for regular check-ups, then the keywords we could target are broader and generally get more searches each month. This might take longer to establish a strong ranking position, however these patients are likely to stay with you and have a good lifetime value as a customer.
However, if you wanted to push more specific services like dental implants, less people might search for it each month, however you need less enquiries to make a good ROAS from your initial dental SEO spend.
In a proposal after you enquire about SEO for dentists, we can look at the different areas you are wanting to focus on, how many people search for them each month, and how many enquiries you can expect to get as a result of ranking in different positions for them.
- Are all dental practices using dental SEO?
Dental SEO is becoming increasingly popular, as it provides a fantastic return and a stability that other marketing channels can’t always offer. SEO is perfectly suited to dental practices, as people can be targeted very carefully in terms of both what they are looking for and their location, resulting in highly qualified users coming through to your website. The competitive world of dentistry is changing and becoming more reliant on marketing as a point of difference from other practices, and as there are only so many people within your catchment area, remaining competitive is important. That’s where dental SEO comes in, helping to build trust with an increased online visibility, as well as bringing patients to your door.