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With more than 10 years of experience in digital marketing, the Red Cow Media team specialises in Social Media, Google Ads and SEO for law firms. Based in Manchester, we’ve helped multiple law firms migrate websites, rank locally and rank nationally for some of the most competitive keywords in their specialty.
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We’ve worked with firms that service a wide range of sectors within the law industry and we’re able to tailor our services to suit local, national and international campaigns. While Google Ads can generally offer faster results, the cost is much higher and the traffic can be lower in comparison to ranking well on SERPs (Search Engine Results Page). The benefit of SEO is you’re generating highly qualified users currently looking for your service, and ranking in positions 1-3 for several keywords can have a much better ROI when compared to other marketing channels.
If you’re looking to fast track your visibility on Google, then PPC can help boost your qualified traffic. What makes Red Cow different from other agencies is that we continually review bid strategies and look for the best ROI for our clients. We can focus on specific services your law firm offers and scale as performance improves.
We’ll also review your current keywords/SEO to ensure we’re not targeting similar phrases you already rank well for.
Social media marketing is a great way to boost your online awareness with the help of creatives. Earning a user’s trust when it comes to selecting a law firm is essential as there’s plenty of competition. We have several strategies to help target the right audiences which will increase the CTR and conversion rates on your website.
At Red Cow Media, we create the adverts, carefully tailor the campaigns and report to our clients to help optimise and improve upon current results.
If your website is getting a substantial amount of traffic but you’re not seeing enough enquiries, it might be an issue with your U/X (User Experience). We can conduct a complete analysis of your website and make recommendations to improve the user experience and in turn, the conversion rate. Our conversion rate optimisation service can be included within an SEO strategy, however if you’re just looking for a single project, we’re happy to discuss this too.
No traditional account management – our specialist team of marketers will also work with you directly. So you don’t need to worry about long wait times for your questions, and meetings will provide maximum insights, improving efficiency and effectiveness.
Marketing made simple – avoiding jargon is important to us as we want all of our clients to understand the benefits of the work we’re implementing.
Real work and results – we’ve seen reports of a multitude of other agencies and it tends to be overloaded with reporting and very little implemented work. We’re here to improve your website’s rankings, the user experience and most importantly the leads generated to your law firm.
Under promise and over deliver – Sales teams can often say what they need to get your business. At Red Cow Media, we don’t have a sales or business development team, but instead, through a thorough analysis we’ll offer you realistic expectations for your campaign based on competitor performance and our experience.
Long term Relationships – We’re proud to say we still have our very first client and also several clients that we’ve worked with for more than 10 years. Each and every client is really important to us and our work doesn’t tail off after the initial few months.
Gorvins is a law firm based in Stockport, with a special team of over 70 staff and a diverse portfolio of services and clients. Red Cow Media We worked with Gorvins for over 3+ years and their Head of Marketing Paul had some great feedback for us:
Based in the heart of Manchester, Panone is a corporate law firm with 29 associate firms based around the world. We’ve also helped Panone to grow their online presence for over 3 years.
Irwin Mitch is a multi-award winning law firm with an array of services> When Red Cow Media was appointed to assist on the digital marketing the in-house team was struggling to identify traffic and keyword drops. Through thorough research we identified that the issue was being caused by old backlink being flagged as spam, due to a reason Google Algorithm update. From this point we were able to recover more than 45 traffic driving keywords back to page 1 and offered link building and on page optimisation going forward.
IAS is a immigration law firm based in the UK. The firm has more than 21 offices around the UK and we’ve helped improve IAS’s online visibility greatly.
We began work on Wealth Recovery Solicitors in 2022. WRS was breaking in a newer market for people who have been scammed or misled with cryptocurrencies or investments. Using SEO, PPC, social media and other marketing channels, we’ve helped WRS grow into an industry leader and generated users that have had more than £30m+ of funds recovered.
“Absolutely fantastic, been with them for 2 years now, after having a terrible experience with another agency in Manchester.
Red Cow completely gets us and cares about our business and this shows in their work and the results they have achieved for us.”
Josh Chin – Founder & Solicitor
Search engine optimisation for lawyers helps to improve online visibility on a series of search engines, with a specific focus on Google. Our SEO includes content optimisations, link building, technical on page and several other cutting edge techniques. Even from the proposal stage, we’re very open with our methods and our expectations for performance. Law firm SEO is something we’ve worked on since our inception in 2012. As an agency that focuses on qualified leads, we’ll target specific keywords to begin with to highlight the value of SEO to your law firm and help to scale using competitor analysis and longer term strategies.
We’ve worked with corporate, property, wealth recovery and several other sectors of law. Overall we’re experts in generating qualified traffic to your law website. The strategy we would implement is based on your focus and what new business you’re looking for, so a corporate strategy would differ from SEO for personal injury lawyers as an example.
Depending on your field, paid social media marketing such as Meta or LinkedIn can be very useful for brand awareness, but we’ve always found the highest success from SEO for solicitors. Thousands of users are searching for your service, and we’re here to make sure you are visible on the first page of Google as an option for them. Our digital marketing strategies for solicitors doesn’t just stop with traffic, we make sure the user experience on the website is right so the enquiry process is seamless.
The core values of SEO don’t differ, however there’s a series of techniques we use to make sure your website is in the best possible position on Google. We link build to relevant websites, we make sure our content is engaging, avoid AI spun content that no one is going to read and use technical SEO to highlight your core strengths. We also conduct competitor analysis throughout the campaign to identify the exact ranking factors that are consistent in the top performing organic websites, ensuring they’re embedded within our strategy and implemented in an optimal way.
We understand there’s a lot of competition out there and one thing Red Cow Media isn’t is pushy. Something that makes us different from the rest is we don’t use traditional account managers, all of our team are fully trained in SEO and the team member you speak to and work with is one of the people implementing the work on your website. We also have no sales people looking to churn business through and offer unrealistic goals. Our clients come from our own SEO and recommendations. We’re also proud to say we still work with our very first client.
We tend to discuss the exact costing during a no obligation call, or during the proposal period. We’ll research your competition and recommend a number of days per month that we would complete SEO on your website. As a boutique agency, we work with some of the biggest brands in the UK but also enjoy working with local businesses to improve their online visibility. So, we’re more than happy to find an affordable strategy that suits your law firm.
Averagely we’ll start to see promising results between the 3 – 6 month mark. SEO offers a snowball effect and you don’t need to keep increasing spend to reap the rewards. That being said, we’ll also look at core keywords and your competitors before we give you a timeline. We’re an agency that wants to work with long term clients and we have several clients we’ve worked with for more than 10 years.
