How To Create A Strong Call To Action For Advertising Campaigns

Chloe Humphreys May 4, 2023

Having strong call to action techniques can make or break the success of your advertising campaign. Call to action advertising techniques can make your social media advertising much more effective, generating more leads and more user engagement for your business’ website. Call to action advertising often refers to text prompts on your website which results in a user performing an action, such as clicking on a webpage. If you improve the call to action advertising techniques on your website, you could generate more leads and sales, allowing your business to grow. 

Call to action advertising is one of the most effective ways you can increase user engagement on your website. Here is everything you need to know about call to action advertising techniques, and how you can use them in your marketing strategy. 

What is call to action advertising?

Call to action advertising usually takes the form of text on your website. A ‘call to action’ is a piece of text on a website which directs the user to perform an action you want them to take. This is usually clicking on a button to another webpage. This text usually takes the form of a command or action phrase, such as ‘Buy Now’ or ‘Shop Here!’ In digital marketing, this is normally seen on webpage buttons, a web link, or in your company’s email marketing. The link is usually to a page which allows the user to take further action, such as a contact page or a page full of the business’ products. Call to action advertising can be very effective when it is used well. 

The text used in call to action advertising is a key element of a webpage or advert, and is often used to signpost to your users where they should visit next. If you optimise your call to action advertising with the right text and design choices, you could improve your conversion rate and increase user engagement by a wide margin. Without clear call to action advertising, potential customers who visit your website may not know how to navigate your website and may click away. 

What is CTA text?

There are many examples of call to action advertising speech that can be used on various different types of websites. Call to action advertising speech refers to any text that asks or requests your users to perform a specific action, and it can take many different forms which depend on contact. As aforementioned, call to action advertising text can be on webpage buttons or in email marketing, however it can also be in the closing statement of a blog post. 

Call to action advertising speech for websites such as blogs or publications often include phrases such as:

• Read more articles here!
• Sign up for our newsletter
• Share this article on social media

This encourages readers of your blog or online publication to engage with your copy and share it around more, which should be the goal of call to action advertising for this type of website. 

However, if you’re running a business which is service based, your call to action advertising text should promote potential clients to know more about your services. For lead generation businesses, call to action advertising speech usually looks like this:

• Sign Up Here!
• Contact Us Today
• Get Started!

This will encourage users of your website to look at your service pages and contact you regarding your services, which is the goal of call to action advertising a service based or B2B business. 

On an e-commerce website, call to action advertising speech should be commercial in nature. They usually look something like this:

• Add To Cart
• Buy Now
• Add To Wishlist 

Are call to action advertising techniques relevant in social media advertising? 

Call to action advertising techniques are also important when it comes to social media advertising. When you advertise on social media, improving the copy surrounding your call to action buttons can increase the number of users who click on your social media advertising. 

For example, below are examples of call to action advertising techniques in social media ads. 

When it comes to Instagram and Facebook advertising, it’s important that you improve your call to action advertising copy in order to improve engagement. You need to make sure that the aspects that improve the call to action, such as buttons and copy, will attract user attention and increase the likelihood of a sale. 

Effective call to action advertising copy clearly communicates to the user the action they should take next, and clearly displays what the user should expect when they click on it. This will improve click through and conversion rates. Optimising the call to action advertising techniques used on your website is one of the best things you can do to improve user engagement on your website. 

How effective is call to action advertising?

Call to action advertising is an important part of optimising any website or social media advert. Because call to action advertising directs your webpage users where they need to go next, you can improve your clickthrough rate, which makes people more likely to engage with your business website more. Every good business or marketer wants their website’s users to take specific, measurable actions in order to improve conversion rates and revenue. Without clear call to action advertising speech, potential customers may be unable to find your services or products. Compelling call to action advertising copy can benefit your website in the following ways: 

Limits Decision Fatigue 

Simple, directive statements are a great way to simplify the choices of the user, by telling them where they need to go and what they need to do. Often, webpages have a lot of information on them, meaning users get overwhelmed with choice. Great call to action advertising speech can limit this decision fatigue and direct their user journey. 

Directs The User

By having effective call to action advertising speech on your website, you can track the ways in which your users are interacting with your website. This way, you will know which ways you can optimise your website as you will know how users are finding your website. Effective call to action advertising techniques will direct your user, even if the page has a lot of information on it. 

Improves Conversions

Many users click away from a website if they find it difficult to navigate and use. However, it is proven that when users can see clearly where they need to go, they will be more likely to engage with it better, reducing your bounce rate. Call to action advertising techniques can be used here to increase your revenue and your customer or client base. 

Optimising the call to action advertising techniques on your website could be incredibly effective when it comes to promoting your website and generating more leads. You should never underestimate the power of expertly crafted call to action advertising campaigns. 

What are some tactics marketers can use to write great calls to action?

In order to create effective call to action advertising campaigns, there are many techniques marketers use. These techniques are commonly used, as they have been shown to be effective through A/B testing. A/B testing is a marketing experiment where you split your audience into two groups, and see which choice performs the best. These techniques are proven to work the best when it comes to call to action advertising. 

Great Design

When designing a webpage, it’s important that your call to action advertising attracts user attention. Using a bright button colour that stands out on your website is a great call to action advertising technique which attracts the attention of your users, and directs your user’s journey. 

Proper Placement And Visibility 

Call to action advertising copy should be visible on your page in order  to command user attention. The font size should be large enough to attract the attention of potential customers that visit your page, and placed strategically so your website users will see it. Using different new ideas and animation to make your call to action button stand out is one of the most effective methods that marketers can use to improve the visibility of the button or copy.

Clear Benefits 

Stating exactly what the call to action advertising button will lead to is a great way to increase user engagement. If you highlight the benefits that a user will get if they complete the action, such as ‘get a free trial,’ you will increase the likelihood of the call to action advertising working well. 

Actionable Text

When you write the call to action advertising speech for your website, make sure that you write in the imperative. You should also use plenty of action verbs such as ‘Buy,’ ‘Contact,  or ‘Get Started.’ Call to action advertising speech should grab the user’s attention and command the user to commit an action. Using imperative language is one of the best ways you can improve your call to action advertising techniques. 

Short And Sweet

Remember to keep all of your call to action advertising speech snappy. It must fit into a button format, so it should be five words or less. Short phrases are easy to capture attention and make it more noticeable, so make sure to keep your call to action advertising copy short and sweet. 

Urgency 

Many users will be more likely to click on your call to action advertising copy if there is a sense of urgency involved, particularly when it comes to e-commerce websites. Using techniques such as a limited time offer compels users to take action immediately, and can be very useful when it comes to creating a call to action advertising campaign for e-commerce websites. 

Final Thoughts 

If your business has a strong online presence and uses digital marketing, call to action advertising is one of the best things you can do in order to improve user engagement and conversion rate. By tracking the results of your call to action advertising campaign, you can determine which phrases and techniques improve your website’s conversion rate and user attention. 

If you want to optimise your business’ website, make sure to consider including call to action advertising in your digital marketing plan.  It could transform your website’s user engagement and conversion rate, allowing you to expand your business.