Digital Marketing Agency Edinburgh

Offering Edinburgh SEO, PPC, Social Media & Retargeting services

Edinburgh SEO Services

Edinburgh is a thriving centre for science, tech and fast-growth startups, making it one of the most desired locations in the UK to build and grow a business. With over half a million professionals currently living in Edinburgh, competition is high amongst businesses.

In order to stay ahead of competitors, it’s important to find a digital marketing strategy that works for your business. At Red Cow Media our ultimate goal is return on investment, whether we are running an SEO campaign, Google Ads, Retargeting or Facebook, the key statistic is ROI. Many digital agencies hide behind the complicated, technical jargon and endless acronyms rather than just getting on with generating a return on what you have spent. By closely monitoring campaigns we can ensure that we are only spending in the areas that can generate the best return and minimise wastage. 

SEO offers the best return on investment of any form of digital marketing, it takes a few months to show returns but when it does they are much more sustainable and at a far lower cost per acquisition. Within an SEO campaign the key elements are:

What ROI can I expect?

Projections & Returns

One of the challenging parts of starting a digital marketing campaign is figuring out which channels to use and where to put your money to get the best return. We have a variety of tools to help us give accurate advice and we can project with a fair degree of accuracy what your returns are expected to be from each channel.

For example, with an SEO campaign we know the average monthly search volumes for every keyword, we know average click through rates for each device, country and sector and if we know your websites conversion rate we can then predict fairly closely what traffic increase you will see by ranking in a given position and ultimately how many sales it will generate. Here is an example of the funnel:

Projection Example

  • Monthly search volume of keyword: 10,000
  • Ranking in 3rd place on Google (20% Click Through Rate): 2,000 website visitors
  • Website conversion rate of 5%: 100 sales
  • Average order value: £80
  • Total revenue generated: £8,000

If the SEO campaign cost £2,000 per month, this is a 4x return on investment from potentially ranking 1 keyword in 3rd position on Google.

Digital Marketing Options

  • SEO (Search Engine Optimisation)
  • The process of ranking organically in the Google search results for relevant, qualified keywords. SEO tends to generate the highest return on investment but can take 3-6 months to generate traffic in the first place depending upon the sector. The amount of time it takes to rank depends on the competition level, normally local keywords have much lower competition levels than national keywords therefore would be quicker to rank.

    For example, if you wished to rank for SEO Edinburgh, this would be classed as a local campaign and in all likelihood would take around 3 months to achieve results and start generating enquiries.

  • Google Ads
  • Google Ads are the traditional text-based PPC adverts that appear at the top of Google search results (above the organic rankings). They enable you to have an instant presence on Google (unlike SEO where it can take months) however you will pay much more to acquire customers which will lead to a lower return on investment.

  • Google Shopping
  • The newer form of pay per click advertising by Google, Google Shopping ads are image based and appear above the standard text ads and showcase items with price (or sale price) as well as promotions such as discount codes.

  • Retargeting
  • Retargeting campaigns are a great way of increasing your conversion rate. Retargeting takes previous visitors to your website and then displays ads to them across the internet for up to 3 months. Retargeting however only works when you already have good levels of traffic to your website.

  • Social Media
  • Social Media campaigns are split in to two different types, organic social media and paid social media. Organic social media campaigns revolve around growing profiles and posting regular content to keep visitors engaged. Paid social media campaigns however are more skewed towards generating sales and enquiries, prospective clients click on the advert and go through to your website rather than your social media channel.

    The most common platforms for running social media campaigns are Facebook, Instagram, Pinterest, LinkedIn and Snapchat.

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    Contact Us

    If you’d like to find out more about which campaign would be most suitable for your project, please get in touch with us via the contact page or request a free SEO audit and we’ll get back to you to discuss your requirements as well as our findings.