What Are the Benefits of Paid Social Media Advertising?

Chernel Sharpe June 14, 2019

Is your brand’s social media account under-performing? Perhaps you’re not quite getting the reach you’d hoped for. Paid social media advertising could very well be the answer. Although it may not be something you’ve ever considered before, it could help to boost your brand to the next level. Still not sold? Take a look at these 6 benefits to paid social media advertising.


The Benefits of Paid Social Media Advertising:



  • Not Limited by Follower Count


So, your brand is struggling to push past the 10,000 follower mark. Instead of trying to force engagement by following thousands of people, try boosting your top-performing post. This sponsored image will be able to reach far more people than you could target with a few hashtags. Remember; paid ads are guaranteed a place on the user’s feed. This gives you a larger platform to share your very best content with.


  • It’s Cost Effective


One of the biggest benefits of paid social media advertising is that you can easily tailor it to your budget. Most platforms use the pay-per-click (PPC) model, meaning that you won’t pay unless someone interacts with your ad. Essentially, this lets you engage with niche markets at a discounted rate.


User on Instagram app


  • You Can Make the Most of Advanced Advertising


You can pretty much target exactly who’ll be seeing your add. With a plethora of options to refine your target demographic, the people who see your ad will be the ones you believe are most likely to make a purchase. That is, your target audience. Beyond basic user demographics, you can target interests, hobbies, personality types and more.


  • It Builds Brand Awareness


When a post is promoted to thousands more users through paid advertising, you’ll get your brand out there. You will gain even more exposure, reaching users who are actually interested in what your brand is offering. This will enhance your credibility, drive engagement and influence purchasing behaviour.


Facebook screen on mobile phone

  • Access Smartphone Users


Statistics from Pew Research Center suggest that 80% of time spent on social media is done so through mobile devices. When it comes to benefits of paid social media advertising, the fact that you can reach your audience in the moment is a big plus. The ads that tend to be most effective are those that emulate the organic content of their native platform. For example, an Instagram ad should look no different to a normal post when the user is scrolling through their feed – aside from the fact it should capture their attention.


  • Gather an Insight Into Your Audience


Unlike with some traditional advertising methods, one of the benefits of paid social media advertising is that you can see exactly how users interact with your adverts. You can access analytics within the social media platforms to see how well your ads performed. This will include information such as which ad was the most popular, which demographic interacted with your ad the most, and how many times users clicked the ad.


If you’ve already got a huge following on social media, it may seem pointless paying for social media ads. However, it’s important to remember that your organic reach is always limited – unless the post is shared. By embracing this type of advertising strategy, you’ll soon see the benefits of paid social media advertising for your brand. For more information on what Red Cow Media can offer in terms of PPC, please don’t hesitate to get in touch.

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