How brands reacted to Madonna’s famous BRITs fall

Stephen McCance February 27, 2015

Madonna’s fall became the main talking point of the BRITs this year and where else would be better to showcase the… stunt, than social media.

Madonna’s fall became the main talking point of the BRITs this year and where else would be better to showcase the… stunt, than social media.

Soon after the final performance took a turn for the worst, our news feeds were flooded with memes and GIFs mimicking the artist’s unfortunate accident. Madonna herself took to her own Twitter to assure her fans she was fine!

Following the awards ceremony, brands took full advantage to get themselves noticed, thanks to the trends, #TheBRITS, #MadonnaAtTheBrits and #MadonnasFall. Commonly known as ‘news jacking’, brands used the event to fuel their content. We’ve found our top four brands who we take our hats off to them for their clever and quick thinking. Take a look!