How to boost your phone enquiries using PPC

Stephen McCance September 14, 2015

For marketing professionals that have strict inbound call targets, it is possible to channel your digital spend into boosting just those figures.

We often get enquiries about pay-per-click advertising from companies that measure campaign success on the number of telephone calls received. As any clued up SEO professional will tell you, the benefits of PPC go far beyond just phone queries. However for marketing professionals that have strict inbound call targets, it is possible to channel your digital spend into boosting just those figures.

Earlier this year Google Adwords launched a ‘Call-only’ campaign option. With this model, calls are tracked and charged as clicks. It is a complementary model on mobile devices but advertisers still pay per click. Research from comScore has shown that 83% of us will research a company online before making contact offline, usually over the phone. Call only campaigns are a useful way of streamlining this process for your customers, optimising your PPC spend and best of all, automatically tracking the source of your enquiries.

However click-to-call does have its pitfalls, without experienced management it can chip away at your budget without achieving expectations. At Red Cow Media we are specialists in PPC and can advise you on the best way to optimise your campaigns. We will take a look at your current activity and work with you to make sure those pesky targets are achieved. Give us a call on 0161 711 0888 to get a full diagnosis today.