Paid Social Media in 2022
It’s been a year since the infamous iOS14 update from Apple changed how businesses advertise on Facebook (aka Meta) and it’s driving most people i...
Phil Ditchfield May 19, 2022
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Top Halloween Google Trends 2021
Each year, Google shares data about the current top Halloween searches, with the most popular costumes, scary movies and popular Halloween activity lo...
Stephen McCance October 29, 2021
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Preparing for Black Friday: 5 essential considerations for your Black Friday paid social strategy
Omnichannel commerce is clearly an important factor going into the busiest time of the year for eCommerce businesses, and Black Friday is undeniably o...
Stephen McCance October 12, 2021
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Google’s Update To The Multitask Unified Model
In the last week, one of the leading announcements in SEO was the changes that have been made to the MUM (Multitask Unified Model) technology. This up...
Stephen McCance October 9, 2021
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Paid Social Media Advertising: Is It Worth The Investment?
The ways in which you can interact with potential customers have increased massively in recent years, thanks in part to paid social media advertising....
Stephen McCance September 20, 2021
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Can you SEO JavaScript? A basic overview of JavaScript and SEO
The short answer to “can you SEO JavaScript?”, is yes. However, as with many things in SEO, it’s not quite that simple! JavaScript can complicat...
Stephen McCance July 15, 2021
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The Importance of Website Accessibility for SEO
The aim of making a website accessible is to offer an equal opportunity for every user to understand your content. Google’s objective is to promote ...
Stephen McCance June 15, 2021
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What Is Schema And What Are The Benefits To Your SEO Strategy?
During lockdown, more and more businesses have been moving their efforts to their online visibility. If there’s one good thing that has come out of ...
Stephen McCance May 27, 2021
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What are Core Web Vitals?
As we all know, it is more important than ever to have a website that provides a fantastic user experience. Today’s users simply don’t have the pa...
Stephen McCance March 16, 2021
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The Key to Using High Traffic Hashtags for Increased Reach
If you’ve ever posted something on social media, no doubt you’ve used a hashtag to summarise what’s in the image and improve the chances of it b...
Chernel Sharpe July 1, 2019
