Soft 404 vs 404: What’s The Difference?
When browsing the internet, it's not uncommon to come across the dreaded "404 Error Page Not Found" message. Google search console warns about 404 err...
Stephen McCance April 21, 2023
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Low Search Volume Keywords: Should You Use Them In Your Strategy?
Low search volume keywords are successful SEO’s best-kept secret. Chances are if you are reading this blog post you have a basic understanding of wh...
Ellie O'Connor April 14, 2023
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What The Google Spam Links Update Means For Your Website
Google’s algorithm updates thousands of times a year, with many of these updates going completely under the radar as they are only minor. However, e...
Chloe Humphreys April 11, 2023
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Do Website Chatbots Improve Your Conversion Rate?
For businesses operating in today’s technology-driven world, it’s important to recognise the ways that consumers have become more accustomed to ha...
Olivia Jones April 4, 2023
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Is AI-Generated Content The Future Of SEO?
Artificial intelligence (AI) is transforming the world and is gaining traction in almost every industry. It is everywhere, from Alexa answering search...
Stephen McCance April 1, 2023
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Google EEAT: What Does This Update Mean For Your Website?
Google’s guidelines and algorithm can be updated often, and this can have a knock-on effect on your SEO strategy. Late last year, Google updated its...
Chloe Humphreys March 22, 2023
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Google Algorithm April Update: What Do We Know So far?
As you may know already, there has been a lot of talk about a possible algorithm update on the 13th & 14th of April, although Google is still yet ...
Stephen McCance May 24, 2022
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Paid Social Media in 2022
It’s been a year since the infamous iOS14 update from Apple changed how businesses advertise on Facebook (aka Meta) and it’s driving most people i...
Phil Ditchfield May 19, 2022
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Top Halloween Google Trends 2021
Each year, Google shares data about the current top Halloween searches, with the most popular costumes, scary movies and popular Halloween activity lo...
Stephen McCance October 29, 2021
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Preparing for Black Friday: 5 essential considerations for your Black Friday paid social strategy
Omnichannel commerce is clearly an important factor going into the busiest time of the year for eCommerce businesses, and Black Friday is undeniably o...
Stephen McCance October 12, 2021
