Search Engine Optimisation or SEO as it is less formally known, is the process of increasing a websites presence online for relevant keyword terms. In short, it moves you up the search engine rankings, drives more traffic to your website and in turn generates more sales/enquiries. The reason why SEO is so essential when compared to other forms of marketing is because of the very high ROI it generates.

Is SEO still effective?

It is true that over time Google

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