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Black Friday Takeover: How To Successfully Run A Flash Sale

Nov 2, 2018 | General
Black Friday Takeover: How To Successfully Run A Flash Sale

Two of the most important events of the year for every retailer are fast approaching - Black Friday and Cyber Monday. This year they fall on the 23rd & 26th of November, dates strategically placed by its pioneers in the USA just in time for Christmas shoppers.


Here's Why Content Isn't King

Feb 26, 2018 | General
Here's Why Content Isn't King "Content is king' is a phrase that's getting used with increasing and alarming frequency by those who claim to be SEO experts. Here we take a look at just a few of the many reasons why this belief is incorrect.

We've Been Shortlisted for 'Small Digital Agency of the Year' 2017

Sep 12, 2017 | General
We've Been Shortlisted for 'Small Digital Agency of the Year' 2017 Having consistently picked up local accolades over the past two years, we've now been named finalists in our second national award.

Digital agencies: London vs Manchester, why you should look outside the capital

Sep 12, 2017 | General
Digital agencies: London vs Manchester, why you should look outside the capital A long standing debate in digital services, the question of whether or not to use a London based agency is one that we come across often. Here we take a look at why shopping outside of London is fast becoming the preference when looking for digital marketing agencies.

Team Spotlight: Hassan Saeed, PPC Manager

Sep 11, 2017 | General
Team Spotlight: Hassan Saeed, PPC Manager Hassan Saeed joined the Red Cow Media team back in June and has been getting stuck into our client paid search accounts. Here's a bit more about him and what he's been doing so far.

An Introduction to Keyword Research

May 22, 2017 | General
An Introduction to Keyword Research As a business owner, your main priority should be to get your product or service in front of the right people at the right time. In order to stay relevant in your market, and to get ahead of your competition, it is important to conduct keyword research to gain a better insight into what your audience search for and which keywords you can successfully rank for online.

How Do You Solve A Problem Like Hateful Content?

Apr 13, 2017 | General
How Do You Solve A Problem Like Hateful Content? We’ve created a monster. YouTube has over 1 billion active users enjoying around 4,950,000,000 videos every single day. We upload 300 hours of content to YouTube every minute, and enjoy a collective 3.25 billion hours of the video-sharing site’s content every month. While you might think the majority of those videos are cute kitten compilations or instructional videos for contouring, there’s a darker side to YouTube that has come to the fore in recent months.

Baidu vs Google: Which Search Engine Has The Advantage?

Apr 13, 2017 | General
Baidu vs Google: Which Search Engine Has The Advantage? Back in June, we wrote an introductory piece called ‘What is Baidu, and can I optimise my website for it?’. It was an overview of when it was founded and the things you needed to consider to rank in the largest search engine in China. 9 months later, Baidu has continued to increase in popularity and is still looking to expand further.

HTTP to HTTPS | What Is An SSL?

Apr 7, 2017 | General
HTTP to HTTPS | What Is An SSL? If you're wondering how to transfer your HTTP website across to the HTTPS version, take advantage of this handy guide. Here we take you through what an SSL is and break down the concept for those of you who are completely confused by the whole thing.

What is User Testing and Why Should It Be Part of Your Digital Marketing Strategy

Mar 28, 2017 | General
What is User Testing and Why Should It Be Part of Your Digital Marketing Strategy Understanding how people use your website is of key importance if you want to achieve high user satisfaction, keep visitors on your website and ultimately - get conversions.

Fake News Is Dangerous For Brands – But What, If Anything, Is Being Done To Fight It?

Mar 13, 2017 | General
Fake News Is Dangerous For Brands – But What, If Anything, Is Being Done To Fight It? It has recently been revealed that a paltry 4% of UK adults can differentiate between a real news story and a fake one. So why exactly is this bad news for brands? And what, if anything at all, is being done to combat the alarming fake news phenomenon?

'Fast Fashion' Has Changed The Way We Shop Online - But Is It Sustainable?

Mar 3, 2017 | General
'Fast Fashion' Has Changed The Way We Shop Online - But Is It Sustainable? We take a look at the fast fashion sector, how it has changed buyers behaviour and how it could ultimately lead to its own downfall.

What is Google’s RankBrain algorithm?

Feb 23, 2017 | General
What is Google’s RankBrain algorithm? As the RankBrain algorithm is being discussed again recently as a major SEO player for 2017, we thought we'd cover exactly what's known about it so far.

Welcome to the team Hayley & Nicole!

Feb 22, 2017 | General
Welcome to the team Hayley & Nicole! As we’ve added even more fantastic clients to our growing list since the new year, we’ve also expanded our team again.

Another SEO Award Has Been Added To Our Growing Collection

Dec 6, 2016 | General
Another SEO Award Has Been Added To Our Growing Collection Last week, the Red Cow Media team won yet another award for 'Best Search Engine Visibility Company' at 2016's Talk of Manchester Business Awards.

Google launches new Testing Tool for Accelerated Mobile Pages

Oct 27, 2016 | General
This month Google launched a new AMP testing tool in the Google Search Console, which combines AMP and structured data errors with a live preview.

Google Update: Penguin Won’t Adjust Rankings Down – But Panda Will

Oct 21, 2016 | General
Google's Gary Illyes has revealed more information about Google's latest algorithm update. While Google's new Penguin 4.0 algorithm devalues spam links and ignores it - Panda actually demotes your websites (if it has spam links) by moving it down the rankings.

MD, Kelly White, Named in Insider's Prestigious 42 Under 42 List

Oct 4, 2016 | General
MD, Kelly White, Named in Insider's Prestigious 42 Under 42 List Our Managing Director Kelly has been named in Insider's prestigious 42 Under 42 list.

Will you be buying the Snapchat Spectacles?

Sep 28, 2016 | General
Will you be buying the Snapchat Spectacles? If you’re into your technology, you will have heard about Snapchats first hardware product release this week, the Spectacles. These new glasses aim to bring first-person video to social media, but will they be a hit?

Some initial findings on Googles possum algorithm update

Sep 24, 2016 | General
Some initial findings on Googles possum algorithm update The last few days has seen a number of changes in the SEO world....would we expect anything less from the enigma that is Google? After the algorithm updates over the past few years that shook up the SEO industry, September 2016 has brought the rollout of Penguin 4.0, AND a new update that has seen a huge impact on local search results and listings.

Three things you need to know about local SEO

Sep 24, 2016 | General
Three things you need to know about local SEO When you're optimising your website in local listings, there are a number of thing that are slightly different to the techniques that are used when you're trying to organically promote your website on a national or international basis.

International SEO: Common Hreflang Tag Questions Answered

Sep 14, 2016 | General
International SEO: Common Hreflang Tag Questions Answered Recently, we've been getting asked about quite a few website internationalisation projects where our task is to broaden out a client's online visibility into different international territories. We keep getting asked a number of questions about hreflang tags and their relevancy and use in these projects. Here are a few commonly asked questions you need to know the answers to if you're branching your site out and embarking on an international SEO strategy.

We've moved!

Aug 11, 2016 | General
We've moved! Due to significant growth over the past year, we have now moved to a new, custom made space in Blackfriars House, just off Manchester's prestigious Parsonage Gardens.

Five Things Every Successful Website Has

Jul 26, 2016 | General
At Red Cow, we do a lot of conversion optimisation and website SEO migrations for clients and we’re often left a bit bemused at the functionality of some websites.

Red Cow Media named 'Best Digital & Creative Business'

Jul 18, 2016 | General
Red Cow Media named 'Best Digital & Creative Business' Last week, we were thrilled to pick up our second award in the space of 7 months at the 2016 City of Manchester Business Awards.

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