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What is User Testing and Why Should It Be Part of Your Digital Marketing Strategy

Mar 28, 2017 | General
What is User Testing and Why Should It Be Part of Your Digital Marketing Strategy Understanding how people use your website is of key importance if you want to achieve high user satisfaction, keep visitors on your website and ultimately - get conversions.

Fake News Is Dangerous For Brands ā€“ But What, If Anything, Is Being Done To Fight It?

Mar 13, 2017 | General
Fake News Is Dangerous For Brands ā€“ But What, If Anything, Is Being Done To Fight It? It has recently been revealed that a paltry 4% of UK adults can differentiate between a real news story and a fake one. So why exactly is this bad news for brands? And what, if anything at all, is being done to combat the alarming fake news phenomenon?

'Fast Fashion' Has Changed The Way We Shop Online - But Is It Sustainable?

Mar 3, 2017 | General
'Fast Fashion' Has Changed The Way We Shop Online - But Is It Sustainable? We take a look at the fast fashion sector, how it has changed buyers behaviour and how it could ultimately lead to its own downfall.

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