What is ROI and why is it important?

Apr 24, 2014 | General
From the recent interest that we have had in our Glossary page, we have decided to expand on some of the search and SEO related terms that we are asked about most frequently, starting with that all-important ‘ROI’.

Happy St Georges Day from Red Cow Media

Apr 23, 2014 | General
Happy St Georges Day from Red Cow Media Happy St Georges Day from all at Red Cow Media. Since only 40% of the population actually know when it is compared to 71% knowing when Independence Day is in the USA we thought we'd put together an infographic on the history of St. George.

Are press releases still useful for SEO?

Apr 22, 2014 | General

Distributing press releases online has traditionally been a popular way of building links for SEO but, whilst this used to be effective, a recent release by Google has seemingly deemed many of these links to be spam and, subsequently, many sites previously employing this technique have now been penalised. So why has this happened? Are all press release links really spam or can they still be useful as part of an SEO strategy?

What Google Pages Should My Business Have?

Apr 7, 2014 | General
What Google Pages Should My Business Have? What Google pages a business should have to gain full visibility on the search engine.