Search Engine Marketing
We understand that there are a lot of confusing acronyms associated with search marketing, but luckily several of them come under one title – SEM.
SEM is an acronym commonly confused with SEO, but there is a distinctive difference between the two. SEM encompasses all forms of paid search, including PPC (Pay Per Click)/CPC (Cost Per Click), CPM (Cost Per Mille) and sometimes display advertising and retargeting).
The term SEM stands for ‘Search Engine Marketing’ and, whilst it was once used to reference all forms of search advertising, it has now evolved within the industry to be used solely to refer to paid search-marketing channels, rather than also including earned or organic search.
The idea with SEM is to generate or increase website traffic via paid channels either as a replacement for or, more commonly and definitely more effectively, to run alongside organic activity in a full search marketing plan.
Most successfully used as part of a wider strategy, SEM can be used to generate significant returns on investment for your business, whether the aim for your website is to generate sales leads, or to gain ecommerce sales.
SEM generally produces almost immediate increases in traffic and, as such, is the best way to get users to your site in the short term, typically while waiting for organic search traffic to develop over time.