Glossary

There are so many shortened terms in search marketing these days that it gets difficult to know your SEM from your SERPs! We have compiled a glossary of relevant terms to help you navigate the world of search marketing.

  • SEO – Search Engine Optimisation
  • SEM – Search Engine Marketing
  • PPC – Pay Per Click
  • CPC – Cost Per Click
  • CPM – Cost Per Mille (cost per 1 thousand impressions)
  • PPA – Pay Per Action
  • CTR – Click Through Rate
  • SERP – Search Engine Results Page
  • SMM – Social Media Marketing
  • SMO – Social Media Optimisation
  • BL – Backlink
  • IBL – Inbound Link
  • OBL – Outbound Link
  • OWBL – One Way Backlink
  • SWL – Site-Wide Link
  • CSS – Cascading Style Sheet
  • HTML – Hypertext Markup Language
  • XML – Extensible Markup Language
  • DMOZ – Mozilla Directory
  • ODP – Open Directory Project (like DMOZ)
  • CMS – Content Management System
  • LPO – Landing Page Optimisation
  • PR – Page Rank (or, occasionally, Press Release – look out for the context)
  • RSS – Rich Site Summary (or Really Simple Syndication)
  • LSA – Latent semantic analysis
  • LSI – Latent Semantic Indexing
  • RI – Regular Index
  • ROI – Return On Invetment
  • ROAS – Return On Advertising Spend
  • KPIs – Key Performance Indicators
  • UGC – User Generated Content
  • UX – User Experience (or UXD – User Experience Design)

For further information about what each of these means, get in touch and we’d be happy to help!