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An Introduction to Keyword Research

May 22, 2017 | General
An Introduction to Keyword Research As a business owner, your main priority should be to get your product or service in front of the right people at the right time. In order to stay relevant in your market, and to get ahead of your competition, it is important to conduct keyword research to gain a better insight into what your audience search for and which keywords you can successfully rank for online.

How Do You Solve A Problem Like Hateful Content?

Apr 13, 2017 | General
How Do You Solve A Problem Like Hateful Content? We’ve created a monster. YouTube has over 1 billion active users enjoying around 4,950,000,000 videos every single day. We upload 300 hours of content to YouTube every minute, and enjoy a collective 3.25 billion hours of the video-sharing site’s content every month. While you might think the majority of those videos are cute kitten compilations or instructional videos for contouring, there’s a darker side to YouTube that has come to the fore in recent months.

Baidu vs Google: Which Search Engine Has The Advantage?

Apr 13, 2017 | General
Baidu vs Google: Which Search Engine Has The Advantage? Back in June, we wrote an introductory piece called ‘What is Baidu, and can I optimise my website for it?’. It was an overview of when it was founded and the things you needed to consider to rank in the largest search engine in China. 9 months later, Baidu has continued to increase in popularity and is still looking to expand further.

HTTP to HTTPS | What Is An SSL?

Apr 7, 2017 | General
HTTP to HTTPS | What Is An SSL? If you're wondering how to transfer your HTTP website across to the HTTPS version, take advantage of this handy guide. Here we take you through what an SSL is and break down the concept for those of you who are completely confused by the whole thing.

What is User Testing and Why Should It Be Part of Your Digital Marketing Strategy

Mar 28, 2017 | General
What is User Testing and Why Should It Be Part of Your Digital Marketing Strategy Understanding how people use your website is of key importance if you want to achieve high user satisfaction, keep visitors on your website and ultimately - get conversions.

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