Meet the Team

At Red Cow, we understand that great people make a great business; so we have built up a team of fantastic individuals who all excel in their respective fields, as well as being pretty cool personality-wise (if we do say so ourselves!). We think of our team members as family, because each one is a significant asset that we couldn't do without. Meet our family below:

Kelly White | Managing Director

Kelly White

Managing Director

Kelly started Red Cow Media based on her vision of what a search agency should be like. Tired of working in agencies where clients are an afterthought, and where campaigns are generic instead of aligned with business objectives, she set out to revolutionise the way Search Marketing is thought of and highlight it as a genuine marketing channel capable of generating an impressive ROI. Kelly comes from a search marketing background working in senior positions both agency-side and in-house for global companies. She has worked on international campaigns in various countries and languages across the full remit of search marketing services, including organic search (SEO), paid search, display advertising, social media and retargeting.

  • When not working, you’re most likely to find her at: Not working? What's that?
  • Most visited website: Facebook.com
  • Favourite spot in Manchester: Australasia or San Carlo
  • Favourite TV series: The Big Bang Theory and Empire
  • Favourite Movie: 7 Pounds
  • Nickname:

kelly@redcowmedia.co.uk

uk.linkedin.com/in/kellylouisewhite

www.twitter.com/kellylou21

Matthew McCarthy | Commercial Director

Matthew McCarthy

Commercial Director

Matt has been running the commercial aspects of Red Cow since our first year of business and is the brains behind our business development and finance functions. He brings a wealth of experience from previous sales and recruitment positions working with some of the worlds biggest and most cutting edge brands, particularly within video games, including Microsoft, Sony and Eidos, as well as having an excellent working knowledge of business principles.

  • When not working, you're most likely to find him at: The gym
  • Most visited website: Fashion Beans or BBC Sport
  • Favourite spot in Manchester: The Alchemist Spinningfields
  • Favourite TV series: Fresh Prince of Bel Air
  • Favourite Movie: Layer Cake
  • Nickname: JLS

matt@redcowmedia.co.uk

uk.linkedin.com/in/matthewdmccarthy

https://twitter.com/RedCowSeo

Stephen McCance | Operations Director

Stephen McCance

Operations Director

Stephen has over 6 years of experience in search marketing, specifically organic SEO, across a wide variety of clients locally, nationally and internationally. He is an expert in all things content-marketing with an unrivalled depth of knowledge of link building. Stephen is currently Operations Director at Red Cow.

  • When not working, you're most likely to find him at: A pub/bar of some kind
  • Most visited website: BBC Sport
  • Favourite spot in Manchester: Wati House
  • Favourite TV series: The Sopranos or Entourage
  • Favourite Film: American Psycho
  • Nickname: Iceman

stephen@redcowmedia.co.uk

uk.linkedin.com/pub/stephen-mccance/66/744/213

Gurjinder Chauhan | Head of Ecommerce

Gurjinder Chauhan

Head of Ecommerce

Gurjinder joined Red Cow as an intern, having previously worked in-house at a property company. He decided he'd like to learn more about the search marketing field in general to add to his existing skillset in video production and media. Having successfully worked his way through the Red Cow training program, Gurjinder quickly progressed from intern to SEO Executive. Having shown a particular flair for achieving success with ecommerce clients, he has recently been appointed as Head of Ecommerce.

  • When not working, you're most likely to find him at: Behind the lens
  • Most visited website: Sky Sports
  • Favourite spot in Manchester: Northern Quarter
  • Favourite TV series: Sons Of Anarchy
  • Favourite Movie: The Dark Knight
  • Nickname: Gindi or G (or One Direction)

gurjinder@redcowmedia.co.uk

uk.linkedin.com/profile/view?id=299990868

Stephen Darwin | Search Marketing Manager

Stephen Darwin

Search Marketing Manager

Stephen joined us as a search marketing executive with a solid background in SEO, and has now progressed on to Search Marketing Manager. With a specialism in link building, Stephen brings a great deal of value to the Red Cow team and his extensive agency experience means there are no problems dealing with multitude of client sectors.

  • When not working, you're most likely to find him at: Gigs
  • Most visited website: YouTube
  • Favourite spot in Manchester: Walrus, NQ
  • Favourite TV series: New Girl
  • Favourite Movie: Interstellar (real answer Love Actually)
  • Nickname: The English Joe Allen

stephen.darwin@redcowmedia.co.uk

Andrew Bridge | PPC Manager

Andrew Bridge

PPC Manager

Andrew joined us with a wealth of experience in paid search, particularly PPC, and immediately went about re-organising the department. His experience working across multiple countries and on different search engines is integral to his role at Red Cow, enabling our clients to advertise further afield than ever before.

  • When not working, you're most likely to find him: Spending time with my kids
  • Most visited website: Mirror sport pages
  • Favourite spot in Manchester: Northern Quarter
  • Favourite TV series: Friends
  • Favourite Movie: Avengers | Age Of Ultron
  • Nickname: DaBridge

andrew@redcowmedia.co.uk

Eimile Kerrigan | Search Marketing Executive

Eimile Kerrigan

Search Marketing Executive

Eimile joined the Red Cow Media team from an in-house digital marketing position at Manchester-based men's fashion brand Marc Darcy. She moved to Red Cow to strengthen and develop her skills in SEO, as well as expanding her knowledge into other aspects of search marketing within an agency environment.

  • When not working, you're most likely to find her at: The pub
  • Most visited website: Facebook
  • Favourite spot in Manchester: The Northern Quarter
  • Favourite TV series: Orange Is The New Black
  • Favourite Film: Pulp Fiction
  • Nickname: Email or Heskey

eimile@redcowmedia.co.uk

https://uk.linkedin.com/in/eimile-kerrigan-420ab578

Laura Howarth | Search Marketing Executive

Laura Howarth

Search Marketing Executive

Having originally joined us as an SEO copywriter, Laura was a perfect addition to the Red Cow team once we saw her natural affinity for picking up all other elements of SEO with ease. Laura is quickly learning how to align content with effective strategies to create full search marketing campaigns.

  • When not working, you’re most likely to find her at: The Pub
  • Most visited website: Pinterest
  • Favourite spot in Manchester: The Castle or Soup Kitchen
  • Favourite TV series: Fargo
  • Favourite Film: Legally Blonde

laura.howarth@redcowmedia.co.uk

https://uk.linkedin.com/in/laura-howarth-34ab5623

Sujinder Tung | Search Marketing Executive

Sujinder Tung

Search Marketing Executive

Sujinder joined Red Cow as a graduate in Marketing Management from MMU. He has a passion for digital and his enthusiastic approach makes him an invaluable member of the team.

  • When not working, you're most likely to find him: Out with friends
  • Most visited website: Facebook
  • Favourite spot in Manchester: Old Trafford
  • Favourite TV series: The Sopranos
  • Favourite Movie: The Dark Knight
  • Nickname: Suj

sujinder@redcowmedia.co.uk

Hayley Powell | Junior Search Marketing Executive

Hayley Powell

Junior Search Marketing Executive

Hayley joined us with around 6 months in-house experience. She immediately impressed with her eagerness to learn more about SEO and digital in general. She is a natural with content and will no doubt prove to be an invaluable member of the team in the future.

  • When not working, you're most likely to find her at: A Festival
  • Most visited website: ASOS
  • Favourite spot in Manchester: El Capo
  • Favourite TV series: The US Office
  • Favourite Movie: V For Vendetta
  • Nickname: Hayls

hayley@redcowmedia.co.uk

Nicole Boldison | Digital Marketing Intern

Nicole Boldison

Digital Marketing Intern

Nicole is currently on a internship with Red Cow as part of her degree at the University of Manchester. She is getting involved in all aspects of digital, from SEO to Social Media and Google Shopping Ads. Our aim with interns is always to give an all round understand of digital so that they are well equipped to pursue a career in the field in the future.

  • When not working, you're most likely to find her: Shopping
  • Most visited website: Missguided
  • Favourite spot in Manchester: The Northern Quarter
  • Favourite TV series: The Only Way Is Essex
  • Favourite Film: Shawshank Redemption
  • Nickname: Nicky

nicole.boldison@redcowmedia.co.uk

Shelley Nettleford | Office Manager & PA to Directors

Shelley Nettleford

Office Manager & PA to Directors

Shelley came on board with Red Cow in 2016 as the office manager and PA to our three directors. Taking care of the general running of the office, invoicing and ensuring things run as smoothly as possible.

  • When not working, you’re most likely to find her at: In the kitchen baking
  • Most visited website: Pinterest
  • Favourite spot in Manchester: Tattu
  • Favourite TV series: The Real Housewives
  • Favourite Film: He's Just Not That Into You
  • Nickname: Shells

shelley@redcowmedia.co.uk